Marketing Your Library’s Electronic Resources shows library and information professionals how to develop strategic marketing plans to inform users how their library’s e-resources can have an impact on their lives, from providing a trusted answer to a quick question to offering sage advice to inspire them through a long-term project of their own design. Newly expanded and updated, this manual demonstrates how to design and implement marketing plans that will help librarians save time, effort, and money while increasing the use of library resources. It shows readers how to construct marketing plans, from identifying purpose, its component parts, implementation, assessment, through to a guide to how and when to revise it. Comprehensive yet to the point, this book includes: seven complete programs from a variety of public and academic libraries guides to determining, writing, implementing, assessing, and updating library marketing plans advice on making the most of marketing opportunities from learning management systems, discovery services, LibGuides, and more a step-by-step organization guide, with a variety of model feedback and assessment forms an examination of the e-resource life cycle case studies that demonstrate best practice and outcomes. This book’s flexible, step-by-step layout makes it an ideal resource for anyone involved in promoting their library or information service, whether at an academic, public or special library or in archives or records management. It’s also a useful guide for LIS students internationally who need to understand the practice of library marketing.

Gain access to the latest and most savvy research techniques for academic librarians with this robust guidebook written by industry leaders involved in setting national standards for the Institute of Research Design for Librarianship. Staying on top of professional trends in academic library research can help turn any librarian into an expert researcher. This practitioner's guide arms librarians with the knowledge and skills needed to effectively conduct research to enhance professional practice and perform successful inquiries. It discusses current practices of academic librarians; details the process of successfully planning, implementing, and publishing a study; and provides professional and personal development to improve research competency. Written by professionals at the upper echelon of their field, Enhancing Library and Information Research Skills comprises seven chapters that break down the research process and focus on individual steps in performing effective research. The book teaches academic librarians how to develop a research question based on a practical problem, determine the scope and objectives of a study, and select proper research design and methods. Readers will also understand how to identify resources to support the study, set a timeline for data collection and data analysis, write a dissertation, and identify the proper venue for publication/presentation. Features the latest research practices of academic librarians-including current trends and patterns Provides the resources, knowledge, and skills to successfully conduct research, improve professional practice, and enhance careers Engages professionals in a sustained learning process to improve their research proficiency and impact Includes practical information for preparing posters and presentations for conference presentations

When front line librarians improve awareness of under-utilized resources, thereby increasing demand for more of the same, it can also encourage increased funding for the library. The authors' evidence-based approach to effectively promoting electronic resources made the previous edition of this guide a bestseller. Newly expanded and updated, this manual shows library marketing staff how to get the job done from beginning to end and in a variety of library settings. Comprehensive yet to the point, this book includesseven complete programs from both public and academic libraries; an examination of the e-resource life cycle; cutting edge guidance on COUNTER usage reports and other web analytics; advice on making the most of marketing opportunities from learning management systems, discovery services, LibGuides, and more; a step-by-step organization guide, with a variety of feedback and assessment forms which can be used as models; and numerous examples of well-executed plans and outcomes. This book's flexible, step-by-step layout makes it an ideal resource for a wide range of learning styles, institutional environments, and levels of marketing experience.