Learn to market effectively using social media with the unique emphasis and best practices found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 3E. You learn how to create a strong personal brand that is invaluable at any stage of your career, as you master the social media techniques detailed throughout this popular book. Insightful discussions address both online and offline elements for creating a viable personal branding strategy. Expanded coverage of consumer behavior guides you in identifying with virtual communities and mastering visual storytelling. This edition delves deeper into using content marketing, while new chapters address managing today's digital marketing organization and using paid advertising and social media influencers. A step-by-step planning model leads you through creating an actual social media marketing plan. You also learn how to incorporate important branding strategies within your organization's overall integrated marketing communication approach.

The Exercising Female: Science and Its Application is the first book to provide students, researchers, and professionals with an evidence-based reference on the exceptional scientific issues associated with female participation in sport and exercise. Based on the latest research, and treating women as a unique population, the book seeks to critically evaluate current debates, present the science underpinning female sport and exercise performance, and inform applied practice for the exercising female. Featuring contributions from leading scientists from around the world, and adopting a multidisciplinary approach-from exercise physiology, endocrinology, and biochemistry to psychology, biomechanics, and sociology-the book includes chapters on topics such as: Exercise and the menstrual cycle, contraception, pregnancy, motherhood, and menopause. Body image, exercise dependency, the psychology of sports performance, and homophobia in female sport. The Female Athlete Triad, bone health, musculoskeletal injury, and breast biomechanics. Nutritional requirements for the exercising female, immune function and exercise, and cardiovascular health. Filling a considerable gap in book literature around the science of female sport and exercise, this is crucial reading for any student studying female sport and exercise science, researchers of female sport, and any coach, sport scientist, strength and conditioning coach, sport psychologist, physician, or physiotherapist working with female athletes.

Throughout his career, French philosopher Pierre Bourdieu sought to interrogate what he described as the 'social unconscious', the means by which power is held and transmitted across generations. Bourdieu's work has been hugely influential in disciplines across the social sciences and humanities for decades, yet Schirato and Roberts argue that few scholars are using his work to its full potential. Bourdieu's work is so wide-ranging that commentary tends to focus on specific theoretical concepts he developed or his books on particular fields of inquiry. However he continued to develop these concepts in his work across his whole career, and much of the richness of his thinking is lost if this isn't taken into account. Drawing on recently released lectures, Schirato and Roberts offer a systematic account of Bourdieu's full body of work, from his early research in Algiers to his last lectures in Paris. They show how Bourdieu continued to develop his concepts of habitus, field, capital, power and socio-cultural reproduction well into his later years. They also offer a nuanced reading of Bourdieu's thinking about education, class, language, knowledge and culture beyond the individual books Bourdieu published on these topics. This critical introduction to Bourdieu is essential reading for all Bourdieu scholars, and for researchers and thinkers using Bourdieu's work in their own social and cultural analysis. 'A terrific book, which sets out a comprehensive overview of Bourdieu's oeuvre in a way that no other text I know has done' - Professor John Frow, University of Sydney

A magnificently illustrated showcase of the work of 300 women photographers from all over the world, from the invention of the medium to the dawn of the 21st century. As in many fields of art history, the work of women photographers has often been overlooked, and few of their names are now widely recognized. However, women were closely involved in all major photography movements of the 19th and 20th centuries, and have used the camera as an extraordinary tool for emancipation and experimentation. These are artists who never stopped documenting, questioning and transforming the world, breaking down social boundaries, challenging gender roles and expressing their imagination and sexuality. To capture the diversity of this global body of work, Luce Lebart and Marie Robert have invited 160 international women writers to contribute to this volume, which is a bold and beautifully illustrated manifesto as well as an invaluable work of reference.

Throughout his career, French philosopher Pierre Bourdieu sought to interrogate what he described as the "social unconscious," the means by which power is held and transmitted across generations. Bourdieu's work has been hugely influential across the social sciences and humanities for decades, yet this book argues that few scholars are using his work to its full potential. Drawing on recently released lectures, this is a systematic account of Bourdieu's full body of work, from his early research in Algiers to his last lectures in Paris, showing how Bourdieu he continued to develop his concepts of habitus, field, capital, power and socio-cultural reproduction well into his later years. It also offers a nuanced reading of Bourdieu's thinking about education, class, language, knowledge and culture.

The Exercising Female: Science and Its Application is the first book to provide students, researchers, and professionals with an evidence-based reference on the exceptional scientific issues associated with female participation in sport and exercise. Based on the latest research, and treating women as a unique population, the book seeks to critically evaluate current debates, present the science underpinning female sport and exercise performance, and inform applied practice for the exercising female. Featuring contributions from leading scientists from around the world, and adopting a multidisciplinary approach-from exercise physiology, endocrinology, and biochemistry to psychology, biomechanics, and sociology-the book includes chapters on topics such as: Exercise and the menstrual cycle, contraception, pregnancy, motherhood, and menopause. Body image, exercise dependency, the psychology of sports performance, and homophobia in female sport. The Female Athlete Triad, bone health, musculoskeletal injury, and breast biomechanics. Nutritional requirements for the exercising female, immune function and exercise, and cardiovascular health. Filling a considerable gap in book literature around the science of female sport and exercise, this is crucial reading for any student studying female sport and exercise science, researchers of female sport, and any coach, sport scientist, strength and conditioning coach, sport psychologist, physician, or physiotherapist working with female athletes.

The writer Mary Roberts (1788-1864) developed an interest in natural history while growing up in the Gloucestershire countryside. This work of observations on wildlife, plants and the weather, though written while she was living in the village of Sheepscombe, near Painswick, was not published until 1831, some time after she had moved to London with her widowed mother and was a published author. Each chapter is devoted to a month of the year, and Roberts' acute observation of nature is enhanced by her considerable knowledge: she cites Withering and Cuvier (both also reissued in the Cambridge Library Collection) as her reference sources for plants and animals respectively. Her motive is 'a sincere desire to interest the dwellers among rural scenes in the ... natural objects that surround them', and there is plenty to interest the modern reader in this charming account of the ecology of a remote rural hamlet.

INTERNET MARKETING provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet--whether used as a medium of communication or as a channel of distribution--is only one component of the contemporary marketer's arsenal.

Harness the power of ideas to overcome the hurdles of daily life, with advice from the greatest Western philosophers.

This international bestseller will introduce you to twelve thinkers who can help you to keep it together, even when everything in your life seems to be falling apart. You'll get advice from Epicurus about how to disconnect from digital media, Aristotle's help with curing hangovers, Nietzsche's take on getting in shape, John Stuart Mill's tips for dealing with nightmare social occasions, and many other classic insights to help you navigate life today.

This is philosophy for the real world: the key ideas that can guide you through life's difficult times, when you're angry, embarrassed, scared, or confused. It turns out that many of our contemporary crises are far from new. As teacher and philosophy professor Marie Robert shows, sometimes the best solutions to modern problems are timeless.

This unique collection takes a fresh look at Orientalism by shifting its center from Europe to Ottoman Istanbul and thinking about art in terms of exchange, reciprocity, and comparative imperialisms. This new lens reveals the essential role of the Ottoman city and its patrons and artists in the dialogues that facilitated production, circulation, and consumption of British Orientalist cultures. In this volume, art works are conceptualized as travelling artefacts produced through localized interactions. World renowned scholars and curators analyse the diverse audiences for such art works and the range of differing contexts for their reception both in the nineteenth century and more recently. In this way, British art is put into a dynamic relationship with an historicised understanding of cultures of collecting and display during the formation of comparative modernities and also with the contemporary postcolonial creation of new national models of exhibition and education.

Featuring stunning visuals, this book puts art history in the context of cultural, visual, and literary studies, challenging the orthodoxies of postcolonial theory with the materiality of multiple imperialisms and modernities to offer a new take on the collection, display and consumption of Orientalist cultures.

Zeynep Inankur is a professor of art history at Mimar Sinan Fine Arts University in Istanbul and coauthor of "Constantinople and the Orientalists." Reina Lewis is Artscom Centenary Professor of Cultural Studies at the London College of Fashion, University of the Arts London, and author of "Rethinking Orientalism: Women, Travel and the Ottoman Harem." Mary Roberts is the John Schaeffer Associate Professor of British Art at the University of Sydney and author of "Intimate Outsiders: The Harem in Ottoman" and "Orientalist Art and Travel Literature." Other contributors include Tim Barringer, Edhem Eldem, Ahmet Ersoy, Semra Germaner, Aykut Gurcaglar, Teresa Heffernan, Briony Llewellyn, Nancy Micklewright, Peter Benson Miller, Donald Preziosi, Gunsel Renda, Christine Riding, Sarah Searight, Wendy Shaw, and Nicholas Tromans.

"This rich collection of essays displays a host of new ideas, questions, and insights that spring from centering the study of British and Ottoman Orientalist art in Istanbul, not London, and in a particularly Ottoman milieu of connection, collaboration, and reinvention." -Leslie Peirce, New York University

"Opens a new window to the study of Orientalist art with a series of intriguing case studies drawn from the nineteenth century British and late Ottoman visual cultures and] discussions of contemporary art markets and the politics of curating." -Zeynep Celik, New Jersey Institute of Technology"