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Artificial Intelligence (AI) will change the lives of people and
businesses more fundamentally than many people can even imagine
today. This book illustrates the importance of AI in an era of
digitalization. It introduces the foundations of AI and explains
its benefits and challenges for companies and entire industries. In
this regard, AI is approached not just as yet another technology,
but as a fundamental innovation, which will spread into all areas
of the economy and life, and will disrupt business processes and
business models in the years to come. In turn, the book assesses
the potential that AI holds, and clarifies the framework that is
necessary for pursuing a responsible approach to AI. In a series of
best-practice cases, the book subsequently highlights a broad range
of sectors and industries, from production to services; from
customer service to marketing and sales; and in industries like
retail, health care, energy, transportation and many more. In
closing, a dedicated chapter outlines a roadmap for a specific
corporate AI journey. No one can ignore intensive work with AI
today - neither as a private person, let alone as a top performer
in companies. This book offers a thorough, carefully crafted, and
easy to understand entry into the field of AI. The central terms
used in the AI context are given a very good explanation. In
addition, a number of cases show what AI can do today and where the
journey is heading. An important book that you should not miss!
Professor Dr. Harley Krohmer University of Bern "Inspiring, thought
provoking and comprehensive, this book is wittingly designed to be
a catalyst for your individual and corporate AI journey." Avo
Schoenbohm, Professor at the Berlin School of Economics and Law,
Enterprise Game Designer at LUDEO and Business Punk
Artificial Intelligence (AI) will change the lives of people and
businesses more fundamentally than many people can even imagine
today. This book illustrates the importance of AI in an era of
digitalization. It introduces the foundations of AI and explains
its benefits and challenges for companies and entire industries. In
this regard, AI is approached not just as yet another technology,
but as a fundamental innovation, which will spread into all areas
of the economy and life, and will disrupt business processes and
business models in the years to come. In turn, the book assesses
the potential that AI holds, and clarifies the framework that is
necessary for pursuing a responsible approach to AI. In a series of
best-practice cases, the book subsequently highlights a broad range
of sectors and industries, from production to services; from
customer service to marketing and sales; and in industries like
retail, health care, energy, transportation and many more. In
closing, a dedicated chapter outlines a roadmap for a specific
corporate AI journey. No one can ignore intensive work with AI
today - neither as a private person, let alone as a top performer
in companies. This book offers a thorough, carefully crafted, and
easy to understand entry into the field of AI. The central terms
used in the AI context are given a very good explanation. In
addition, a number of cases show what AI can do today and where the
journey is heading. An important book that you should not miss!
Professor Dr. Harley Krohmer University of Bern "Inspiring, thought
provoking and comprehensive, this book is wittingly designed to be
a catalyst for your individual and corporate AI journey." Avo
Schoenbohm, Professor at the Berlin School of Economics and Law,
Enterprise Game Designer at LUDEO and Business Punk
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