Presuming that a strong relationship exists between one's identity and political behavior, American politicians have long targeted immigrant and ethnic communities based on their shared ethnic or racial identity. But to what extent do political campaign messages impact voters' actual decisions and behaviors?
This new book is one of the first to examine and compare the campaign efforts used to target Latinos with those directed at the rest of the electorate. Specifically, it focuses on televised Spanish and English-language advertising developed for the 2000 and 2004 presidential elections, as well as for dozens of congressional and statewide contests from 2000-2004. Author Marisa Abrajano's research reveals exposure to these televised political ads indeed impacts whether Latinos turn out to vote and, if so, for whom they vote. But the effect of these advertising messages is not uniform across the Latino electorate. Abrajano explores the particular factors that affect Latinos' receptivity to political ads and offers key findings for those interested in understanding how to mobilize this critical swing group in American politics.

Over five decades of research has made clear that social networks can have an important impact on our political behavior. Specifically, when we engage in political conversation within these networks we develop connections that increase the likelihood that we will become politically active. Yet, most studies of political behavior focus on individuals, rather than the effects of networks on political behavior. Furthermore, any studies of networks have, by and large, been based on White Americans. Given what we know about the ways in which neighborhood, cultural, friend, and family networks tend to segregate along ethnic and racial lines, the authors of this book argue that we can assume that political networks segregate in much the same way. This book draws on quantitative and qualitative analyses of 4000 White American, African American, Latino, and Asian American people to explore inter and intra-ethnoracial differences in social network composition, size, partisanship, policy attitudes, and homophily in political and civic engagement. The book thus makes three key contributions: 1) it provides, for the first time, detailed comparative analysis of how political networks vary across and within ethnoracial groups; 2) demonstrates how historical differences in partisanship, policy attitudes, and engagement are reflected within groups' social networks; and, 3) reveals the impact that networks can have on individuals' political and civic engagement.

Over five decades of research has made clear that social networks can have an important impact on our political behavior. Specifically, when we engage in political conversation within these networks we develop connections that increase the likelihood that we will become politically active. Yet, most studies of political behavior focus on individuals, rather than the effects of networks on political behavior. Furthermore, any studies of networks have, by and large, been based on White Americans. Given what we know about the ways in which neighborhood, cultural, friend, and family networks tend to segregate along ethnic and racial lines, the authors of this book argue that we can assume that political networks segregate in much the same way. This book draws on quantitative and qualitative analyses of 4000 White American, African American, Latino, and Asian American people to explore inter and intra-ethnoracial differences in social network composition, size, partisanship, policy attitudes, and homophily in political and civic engagement. The book thus makes three key contributions: 1) it provides, for the first time, detailed comparative analysis of how political networks vary across and within ethnoracial groups; 2) demonstrates how historical differences in partisanship, policy attitudes, and engagement are reflected within groups' social networks; and, 3) reveals the impact that networks can have on individuals' political and civic engagement.

Presuming that a strong relationship exists between one's identity and political behavior, American politicians have long targeted immigrant and ethnic communities based on their shared ethnic or racial identity. But to what extent do political campaign messages impact voters' actual decisions and behaviors?
This new book is one of the first to examine and compare the campaign efforts used to target Latinos with those directed at the rest of the electorate. Specifically, it focuses on televised Spanish and English-language advertising developed for the 2000 and 2004 presidential elections, as well as for dozens of congressional and statewide contests from 2000-2004. Author Marisa Abrajano's research reveals exposure to these televised political ads indeed impacts whether Latinos turn out to vote and, if so, for whom they vote. But the effect of these advertising messages is not uniform across the Latino electorate. Abrajano explores the particular factors that affect Latinos' receptivity to political ads and offers key findings for those interested in understanding how to mobilize this critical swing group in American politics.

White Backlash provides an authoritative assessment of how immigration is reshaping the politics of the nation. Using an array of data and analysis, Marisa Abrajano and Zoltan Hajnal show that fears about immigration fundamentally influence white Americans' core political identities, policy preferences, and electoral choices, and that these concerns are at the heart of a large-scale defection of whites from the Democratic to the Republican Party. Abrajano and Hajnal demonstrate that this political backlash has disquieting implications for the future of race relations in America. White Americans' concerns about Latinos and immigration have led to support for policies that are less generous and more punitive and that conflict with the preferences of much of the immigrant population. America's growing racial and ethnic diversity is leading to a greater racial divide in politics. As whites move to the right of the political spectrum, racial and ethnic minorities generally support the left. Racial divisions in partisanship and voting, as the authors indicate, now outweigh divisions by class, age, gender, and other demographic measures. White Backlash raises critical questions and concerns about how political beliefs and future elections will change the fate of America's immigrants and minorities, and their relationship with the rest of the nation.

This Element examines just how much the public knows about some of America's most stigmatized social groups, who comprise 40.3% of the population, and evaluates whether misinformation matters for shaping policy attitudes and candidate support. The authors design and field an original survey containing large national samples of Black, Latino, Asian, Muslim, and White Americans, and include measures of misinformation designed to assess the amount of factual information that individuals possess about these groups. They find that Republicans, Whites, the most racially resentful, and consumers of conservative news outlets are the most likely to be misinformed about socially marginalized groups. Their analysis also indicates that misinformation predicts hostile policy support on racialized issues; it is also positively correlated with support for Trump. They then conducted three studies aimed at correcting misinformation. Their research speaks to the prospects of a well-functioning democracy, and its ramifications on the most marginalized.

Making up 14.2 percent of the American population, Hispanics are now the largest minority group in the United States. Clearly, securing the Hispanic vote is more important to political parties than ever before. Yet, despite the current size of the Hispanic population, is there a clear Hispanic politics? Who are Hispanic voters? What are their political preferences and attitudes, and why? The first comprehensive study of Hispanic voters in the United States, "New Faces, New Voices" paints a complex portrait of this diverse and growing population.

Examining race, politics, and comparative political behavior, Marisa Abrajano and R. Michael Alvarez counter the preconceived notion of Hispanic voters as one homogenous group. The authors discuss the concept of Hispanic political identity, taking into account the ethnic, generational, and linguistic distinctions within the Hispanic population. They compare Hispanic registration, turnout, and participation to those of non-Hispanics, consider the socioeconomic factors contributing to Hispanics' levels of political knowledge, determine what segment of the Hispanic population votes in federal elections, and explore the prospects for political relationships among Hispanics and non-Hispanics. Finally, the authors look at Hispanic opinions on social and economic issues, factoring in whether these attitudes are affected by generational status and ethnicity.

A unique and nuanced perspective on the Hispanic electoral population, "New Faces, New Voices" is essential for understanding the political characteristics of the largest and fastest growing group of minority voters in the United States.