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Leverage big data and demand into sustainable profitable growth
Optimizing Growth is a handbook for how to succeed in the age of
big data. Today's business environment looks dramatically different
than it did even a decade ago, and it continues to evolve at an
increasing rate; macroeconomic shifts, consumer trends,
technological advances, and changing competitive dynamics are
accelerating the pace of change, and businesses are struggling to
grow amidst the turbulence. This book provides insightful guidance,
real-world success stories and practical tools to achieve growth in
this new era, utilizing big data to achieve a deeper understanding
of demand, customers, competitors, and opportunity. With disruption
around every corner, growth now demands innovative new approaches
and an improved capacity to meet customer needs; by gaining a
stronger grasp of demand, businesses can elevate performance from
"survive" to "thrive." This book provides the approaches,
analytics, frameworks, and organizational capabilities required to
gain competitive advantage, and describes the new mindset required
to leverage these tools into sustainable growth. Develop a deeper
understanding of your business's growth factors Re-sync your
thinking to gain greater leverage against disruption Delve deeper
into demand, and boost fulfillment capabilities Capture more growth
opportunities using precision analytics frameworks The one thing
that will never change about business is the goal of growth--but
the paths to growth change continuously. New opportunities forge
new routes to the top, while others become obsolete--does your
company know the difference? The ability to differentiate between
fads and genuine evolution is more critical than ever before.
Optimizing Growth provides deep knowledge of what's out there, and
a clear framework for forging ahead.
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