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Today, all it takes is one organizational misstep to sink a
company's reputation. Social media can be a strict ethical
enforcer, with the power to convince thousands to boycott products
and services. Executives are stuck on appeasing
stakeholders-shareholders, employees, and consumers-but they ignore
shapeholders, regulators, the media, and social and political
activists who have no stake in a company but will work hard to curb
what they see as bad business practices. And they do so at their
own peril. In Shapeholders: Business Success in the Age of
Activism, former congressman, Fortune 500 executive, and university
president Mark Kennedy argues that shapeholders, as much as
stakeholders, have significant power to determine a company's risks
and opportunities, if not its survival. Many international,
multi-billion-dollar corporations fail to anticipate activism, and
they flounder on first contact. Kennedy zeroes in on the different
languages that shapeholders and companies speak and their
contrasting metrics for what constitutes acceptable business
practice. Executives, he argues, must be visionaries who find
profitable-and probable-collaborations to diffuse political
tensions. Kennedy's decision matrix helps corporations align their
business practices with shapeholder interests, anticipate their
demands, and assess changing moral standards so that together they
can plan a profitable route forward.
The Secret-Weapon Of The Larger Carpet Cleaners...
Mark Kennedy has worked with over 43 of the largest and most
successful carpet cleaning companies in the world... and made many
of them millions of dollars in increased profit In this book, Mark
tells YOU how to use the SAME systems and strategies he uses to
make companies accountable, give them higher profits, better
customer retention, and above all, what it takes for cleaners just
like you to build a highly successful, larger carpet cleaning
company, starting from wherever you are right now Mark gives you a
simple, easy to use approach to breaking free of the traps that so
many carpet cleaners find themselves in today.
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