In The Political Power of Bad Ideas, Mark Schrad uses one of the greatest oddities of modern history--the broad diffusion throughout the Western world of alcohol-control legislation in the early twentieth century--to make a powerful argument about how bad policy ideas achieve international success. His could an idea that was widely recognized by experts as bad before adoption, and which ultimately failed everywhere, come to be adopted throughout the world? To answer the question, Schrad utilizes an institutionalist approach and focuses in particular on the United States, Sweden, and Russia/the USSR.
Conventional wisdom, based largely on the U.S. experience, blames evangelical zealots for the success of the temperance movement. Yet as Schrad shows, ten countries, along with numerous colonial possessions, enacted prohibition laws. In virtually every case, the consequences were disastrous, and in every country the law was ultimately repealed. Schrad concentrates on the dynamic interaction of ideas and political institutions, tracing the process through which concepts of dubious merit gain momentum and achieve credibility as they wend their way through institutional structures. He also shows that national policy and institutional environments count: the policy may have been broadly adopted, but countries dealt with the issue in different ways.
While The Political Power of Bad Ideas focuses on one legendary episode, its argument about how and why bad policies achieve legitimacy applies far more broadly. It also extends beyond the simplistic notion that "ideas matter" to show how they influence institutional contexts and interact with a nation's political actors, institutions, and policy dynamics.

When most people think of the prohibition era, they think of speakeasies, gin runners, and backwoods fundamentalists railing about the ills of strong drink. In other words, in the popular imagination, it is a peculiarly American event. Yet, as Mark Lawrence Schrad shows in Smashing the Liquor Machine, the conventional scholarship on prohibition is extremely misleading for a simple reason: American prohibition was just one piece of a global wave of prohibition laws that occurred around the same time. Schrad's counterintuitive global history of prohibition looks at the anti-alcohol movement around the globe through the experiences of pro-temperance leaders like Thomas Masaryk, founder of Czechoslovakia, Vladimir Lenin, Leo Tolstoy, and anti-colonial activists in India. Schrad argues that temperance wasn't "American exceptionalism" at all, but rather one of the most broad-based and successful transnational social movements of the modern era. In fact, Schrad offers a fundamental re-appraisal of this colorful era to reveal that temperance forces frequently aligned with progressivism, social justice, liberal self-determination, democratic socialism, labor rights, women's rights, and indigenous rights. By placing the temperance movement in a deep global context, he forces us to fundamentally rethink all that we think we know about the movement. Rather than a motley collection of puritanical American evangelicals, the global temperance movement advocated communal self-protection against the corrupt and predatory "liquor machine" that had become exceedingly rich off the misery and addictions of the poor around the world, from the slums of South Asia to central Europe to the Indian reservations of the American west. Unlike many traditional "dry" histories, Smashing the Liquor Machine gives voice to minority and subaltern figures who resisted the global liquor industry, and further highlights that the impulses that led to the temperance movement were far more progressive and variegated than American readers have been led to believe.

Russia is famous for its vodka, and its culture of extreme intoxication. But just as vodka is central to the lives of many Russians, it is also central to understanding Russian history and politics. In Vodka Politics, Mark Lawrence Schrad argues that debilitating societal alcoholism is not hard-wired into Russians' genetic code, but rather their autocratic political system, which has long wielded vodka as a tool of statecraft. Through a series of historical investigations stretching from Ivan the Terrible through Vladimir Putin, Vodka Politics presents the secret history of the Russian state itself-a history that is drenched in liquor. Scrutinizing (rather than dismissing) the role of alcohol in Russian politics yields a more nuanced understanding of Russian history itself: from palace intrigues under the tsars to the drunken antics of Soviet and post-Soviet leadership, vodka is there in abundance. Beyond vivid anecdotes, Schrad scours original documents and archival evidence to answer provocative historical questions. How have Russia's rulers used alcohol to solidify their autocratic rule? What role did alcohol play in tsarist coups? Was Nicholas II's ill-fated prohibition a catalyst for the Bolshevik Revolution? Could the Soviet Union have become a world power without liquor? How did vodka politics contribute to the collapse of both communism and public health in the 1990s? How can the Kremlin overcome vodka's hurdles to produce greater social well-being, prosperity, and democracy into the future? Viewing Russian history through the bottom of the vodka bottle helps us to understand why the "liquor question" remains important to Russian high politics even today-almost a century after the issue had been put to bed in most every other modern state. Indeed, recognizing and confronting vodka's devastating political legacies may be the greatest political challenge for this generation of Russia's leadership, as well as the next.