As the story goes: Jeff Bezos left a lucrative job to start something new in Seattle only after a deeply affecting reading of Kazuo Ishiguro's Remains of the Day. But if a novel gave usAmazon.com, what has Amazon meant for the novel? In Everything and Less, acclaimed critic Mark McGurl discovers a dynamic scene of cultural experimentation in literature, with a confidence that rivals modernism. Its innovations have little to do with how the novel is written and more to do with how it's distributed online. On the internet, all fiction becomes genre fiction, which is simply another way to predict customer satisfaction. With an eye on the longer history of the novel, this witty, acerbic book tells a story that connects Henry James to E.L. James, Faulkner and Hemingway to contemporary romance, science fiction and fantasy writers. Reclaiming several works of self-published fiction from the gutter of complete critical disregard, it stages a copernican revolution in how we understand the world of letters: it's the stuff of high literature - Colson Whitehead, Don DeLillo, and Amitav Ghosh - that revolve around the star of countless unknown writers trying to forge a career by untraditional means, Adult Baby Diaper Lover erotica being just one fortuitous route. In opening the floodgates of popular literary expression as never before, the Age of Amazon shows a democratic promise, as well as what it means when literary culture becomes corporate culture in the broadbest but also deepest and most troubling sense.

In "The Program Era, " Mark McGurl offers a fundamental reinterpretation of postwar American fiction, asserting that it can be properly understood only in relation to the rise of mass higher education and the creative writing program. McGurl asks both how the patronage of the university has reorganized American literature and even more important how the increasing intimacy of writing and schooling can be brought to bear on a reading of this literature.

McGurl argues that far from occasioning a decline in the quality or interest of American writing, the rise of the creative writing program has instead generated a complex and evolving constellation of aesthetic problems that have been explored with energy and at times brilliance by authors ranging from Flannery O Connor to Vladimir Nabokov, Philip Roth, Raymond Carver, Joyce Carol Oates, and Toni Morrison.

Through transformative readings of these and many other writers, "The Program Era" becomes a meditation on systematic creativity an idea that until recently would have seemed a contradiction in terms, but which in our time has become central to cultural production both within and beyond the university.

An engaging and stylishly written examination of an era we thought we knew, "The Program Era" will be at the center of debates about postwar literature and culture for years to come. "