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The Marketing Glossary - Key Terms, Concepts and Applications (Paperback): Mark N. Clemente The Marketing Glossary - Key Terms, Concepts and Applications (Paperback)
Mark N. Clemente
R819 R745 Discovery Miles 7 450 Save R74 (9%)
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A combination dictionary, encyclopedia, and how-to guide with definitions, formulas, checklists, examples, and applications of key terms in marketing, sales, advertising, public relations, direct-marketing, sales promotion, and market research.The Marketing Glossary is an acclaimed reference work whose hardcover edition was published by the American Management Association. Newly updated, it contains more than 1,400 entries.

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