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The first compact history of the American poster with 80 full color
reproductions and an essay on poster design. The "modern" American
poster has figured prominently in virtually every major political,
social, commercial, and cultural development in the country. With
arresting images and text, these posters have informed and sold
Americans on election campaigns, the nation's war efforts, protest
movements, consumer products, travel, entertainment, etc. They also
comprise a history of U.S. graphic design, reflecting dramatic
changes in style, advertising theory, and printing, as well as the
emergence of key graphic designers. The American Image provides a
rare survey of this popular art, spanning more than one hundred
years. Selected from the Resnick Collection, the book analyzes some
70 posters representative of every significant style and theme.
They range from design masterpieces to works of historical value,
from posters by renowned designers to those created anonymously,
and from celebrated images to those never before published. This
handsome book includes superb, full-color reproductions; an
incisive essay on American poster design by R. Roger Remington; and
a preface and authoritative commentary on each image by Mark
Resnick. MARK RESNICK is currently Executive Vice-President,
Business Affairs, for Twentieth Century Fox. He has assembled what
is likely the foremost private collection of American posters
spanning the 1890s to present. R. ROGER REMINGTON is the Massimo
and Lella Vignelli Distinguished Professor in Design in the School
of Design, Rochester Institute of Technology. He is the author of
several books, the most recent of which is American Modernism:
Graphic Design, 1920 to 1960.
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