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The ego-net approach to social network analysis, which takes
discrete individual actors and their contacts as its starting
point, is one of the most widely used approaches in the field. This
is the first textbook to take readers through each stage of ego-net
research, from conception, through research design and data
gathering to analysis. It starts with the basics, assuming no prior
knowledge of social network analysis, but then moves on to
introduce cutting edge innovations, covering both new statistical
approaches to ego-net analysis and also the most recent thinking on
mixing methods (quantitative and qualitative) to achieve depth and
rigour. It is an absolute must for anybody wishing to explore the
importance of networks.
The ego-net approach to social network analysis, which takes
discrete individual actors and their contacts as its starting
point, is one of the most widely used approaches in the field. This
is the first textbook to take readers through each stage of ego-net
research, from conception, through research design and data
gathering to analysis. It starts with the basics, assuming no prior
knowledge of social network analysis, but then moves on to
introduce cutting edge innovations, covering both new statistical
approaches to ego-net analysis and also the most recent thinking on
mixing methods (quantitative and qualitative) to achieve depth and
rigour. It is an absolute must for anybody wishing to explore the
importance of networks.
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