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Integration Der Vertriebswege - Herausforderung Im Dynamischen Retail Banking (German, Hardcover, 2006 ed.): Markus Keck, Marco... Integration Der Vertriebswege - Herausforderung Im Dynamischen Retail Banking (German, Hardcover, 2006 ed.)
Markus Keck, Marco Hahn
R1,785 Discovery Miles 17 850
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Die strategische Positionierung der Vertriebswege ist eine entscheidende Herausforderung fur das deutsche Retail Banking. Das Buch integriert den Multi-Channel-Vertrieb konsequent in den Strategieprozess des Geschaftsfelds und erlaubt dem Leser uber diesen Weg die bewusste und systematische Entscheidung fur ein optimiertes Vertriebskanal-Portfolio. Eine wesentliche Nebenbedingung ist dabei die umfassende Berucksichtigung von Dynamik und Komplexitat als herausragende Wettbewerbsaspekte im heutigen Retail Banking."

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