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While the broader field of communication studies is gaining more
global prominence, this is an era when the underrepresented voices
are fortunately becoming more recognized. Communication Theory and
Application in Post-Socialist Contexts illustrates how Eurasia and
Central and Eastern Europe-the post-socialist region-represents a
population of more than 400 million who embody a wide array of
communication experiences. This book aims to capture significant
communication tendencies in several post-socialist countries and
situate these tendencies within communication theory and
application. It contains the examples of theory-building and
adaptation as well as applied projects implemented in national and
local contexts. Only by inclusive incorporation of the
underrepresented experiences in the field's discussions can the
communication discipline continue to assert its relevance in and
for the global community. This book serves as a resource for anyone
on the quest of diversifying and globalizing communication studies.
Media and Public Relations Research in Post-Socialist Societies
tracks the birth, development, and contemporary expansion of
communication research, with a focus on public relations and media
research in post-socialist societies. This collection illuminates
the current state of media and communication studies in Eastern
Europe, Central Europe, and Central Asia. Contributors discuss and
demonstrate various issues of disciplinary roots and tensions,
institutional constraints, study development, and contemporary
status. This book also illustrates diverse types of traditional and
contemporary communication studies from humanities and social
science perspectives, ranging from linguistics to health
communication. This collection focuses on both traditional and
modern scholarship that has arisen due to international scholarly
efforts, the advent of technology, and national research interests.
Readers will have the opportunity to intellectually discuss the
conceptual, theoretical, and practical issues that have occurred
within the past twenty years regarding public relations, mass
communication, and media studies in post-socialist societies. The
analyses in this book lead readers to consider potential
resolutions to some of the current dialectical tensions that are
affecting post-socialist communication studies and contemplate how
reflecting on these tensions informs the broader field of
communication worldwide.
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