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Impacts of Customer Relationship Management on Development of Corporations (Paperback, 1st ed. 2021): Martin A. Moser Impacts of Customer Relationship Management on Development of Corporations (Paperback, 1st ed. 2021)
Martin A. Moser
R2,628 Discovery Miles 26 280
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The overall goal of this book is the identification of design features and prerequisites for a CRM-system, which contribute to an increase in sales and the overall development of corporations in the packaging industry. Particular attention is paid to the identification of requirements of a CRM-system that contribute to an increase in the acceptance of the users.

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