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This book features state-of-the-art studies on the responsible
innovation management. It illustrates the innovative methods from
socio-economic and sustainable development dimensions and
specifically mentions digitalisation's dark side, technology
application challenges and enterprises management issues. The
selected works contain enormous new case studies exploring ways to
improve the development of related industries from responsible
innovation perspectives. It covers about the multidisciplinary
areas, and hence, it fosters close collaboration between
researchers in diverse fields such as social science, economics and
engineering. Researchers, corporate executives and engineers in
these areas can benefit from the book.
This book provides an overview of the brand construction process of
manufacturing enterprises in Zhejiang province, China. There are
now a number of industry-leading enterprises that are trying to
build their own brands and manufacture products of higher quality
in Zhejiang. The first chapter focuses on the place branding
strategy employed by the Zhejiang Provincial Government in
launching the "ZhejiangMade" brand to improve the perception of
products made by Zhejiang manufacturing firms and promote them in
the domestic and international markets. In the following nine
chapters, the editors bring together case studies from nine leading
enterprises in Zhejiang, including Baoxiniao, Shuanghuan, Feida,
ROBAM, Xinhai, Yinlun, Weixing, Deli and Fotile, providing an
analysis of their branding process.
This book provides an overview of the brand construction process of
manufacturing enterprises in Zhejiang province, China. There are
now a number of industry-leading enterprises that are trying to
build their own brands and manufacture products of higher quality
in Zhejiang. The first chapter focuses on the place branding
strategy employed by the Zhejiang Provincial Government in
launching the "ZhejiangMade" brand to improve the perception of
products made by Zhejiang manufacturing firms and promote them in
the domestic and international markets. In the following nine
chapters, the editors bring together case studies from nine leading
enterprises in Zhejiang, including Baoxiniao, Shuanghuan, Feida,
ROBAM, Xinhai, Yinlun, Weixing, Deli and Fotile, providing an
analysis of their branding process.
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