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Controlling fur Electronic-Business-Geschaftsmodelle (German, Paperback, 2003 ed.): Martin Kropf Controlling fur Electronic-Business-Geschaftsmodelle (German, Paperback, 2003 ed.)
Martin Kropf
R2,414 Discovery Miles 24 140
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Martin Kropf entwickelt ein theoretisch fundiertes Vorgehensmodell fur das Controlling von Electronic-Business-Aktivitaten. Im Vordergrund steht ein breiter multidisziplinarer Zugang, den er schrittweise fokussiert und verfeinert. Er stellt Controllinginstrumente vor und berucksichtigt Elemente wie Controllingziele, Controllingorganisation und Planungs- und Informationsprozesse.

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