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The market-leading textbook for principles of management courses
reaches a new level with Richard L. Daft being joined by Martyn
Kendrick and Natalia Vershinina (both Leicester Business School) to
provide an unparalleled resource for students in Europe, the Middle
East and Africa (EMEA). After listening to the requirements of
lecturers, the authors have maintained the same comprehensive
coverage and structure of the original work but carefully threaded
in new EMEA and wider global examples and theory throughout. A new
running case on IKEA allows students to track their understanding
throughout the course, while a new text-opening case study on
managing in times of turbulence ensures learning is mapped directly
against modern business challenges.
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