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The notion of responsible business has infiltrated our markets, and
"going green" is now a part of our mind set. But, sustainability as
we know it is not enough. Flourishing--the aspiration that humans
and life in general will thrive on the planet forever--should be a
key goal for every business today. This is a bold concept, like
sustainability was a decade ago. Just as sustainability has become
a matter of course, so too will flourishing will become a
cornerstone of business tomorrow.
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