Offering an overview of the sport industry and coverage of the foundational knowledge and skills required of the today's sport manager, Principles and Practice of Sport Management is devoted to educating students on the various industry segments where they can focus their careers.  After detailing the history and various principles – from management and marketing to finance, legal and ethical – the book delves into key sports management segments, discussing the skills needed in those sectors, the types of positions available, and the current issues facing those sectors.  . Key Features: - New chapter on eSports introduces students to this rapidly developing billion-dollar industry which draws in gamers, spectators, teams, leagues, and sponsors increasingly in need of sport managers’ expertise - Discussion on the impact of the COVID-19 pandemic on the sports industry - An expanded look at emerging and innovative forms of sports media in the Sports Communications Chapter. - Revamped Ethics chapter that addresses newly emerging issues and how sports managers should address them. - Interactive case studies and chapter questions offer opportunities to apply concepts and principles. - Student Workbook! New digital workbook (in the Navigate Advantage) offers over 570 activities, many of which are automatically graded for each chapter. - Navigate Advantage Access (included with the printed text) unlocks a comprehensive and interactive eBook, a new digital workbook with 570+ practice activities for each chapter, assessments, a full suite of instructor resources, and learning analytics reporting tools. - Unparalleled in instructor resources, including test banks, presentation slides, answer keys to case study questions, and more help facilitate class preparation.

Students will learn how their careers evolved, how they prepared, and what their failures and successes have been. The editors of this uniqu e text compiled interviews of a sport agent, high school athletic dire ctor, sport attorney, fitness trainer, ice rink manager, reporter, and many more. The professionals featured represent a wide variety of dis ciplines within the field of sport management, ranging from high schoo l and college sports to international athletics; from sporting goods s tores to teaching and research; plus professional sports, recreation, public relations, law, marketing, sport government, and event manageme nt. This is the most comprehensive sport career book available, and a valuable reference for professors and students alike.