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How should we invest precious health resources? At a time when
chronic illness is increasing, inequality persists and climate
change is starting to impact our health, how can health promotion
improve health outcomes across the whole population? Health
Promotion in the 21st Century offers a systematic introduction to
the principles of health promotion today, and effective planning,
implementation and evaluation. The authors review the global,
regional and local issues that affect health in Australia, and show
how social, economic, political and educational elements in society
contribute to population health and wellbeing. Throughout, the
authors emphasise that health promotion needs multiple solutions,
and that health professionals should seek out strategic
opportunities and partnerships. They consider the issues facing
vulnerable groups - such as Aboriginal and Torres Strait Islander
people, those with mental health issues, and the aged - and suggest
a variety of innovative tools for working with particular
populations. They also focus on strategies to ensure programs
remain vibrant and sustainable in the longer term. With case
studies and activities in each chapter, Health Promotion in the
21st Century is an essential resource for anyone seeking to build a
career in health promotion.
'An excellent introduction to the theory and practice of health
promotion in a developed country such as Australia' From the
foreword by Professor Brian Oldenburg This widely used text offers
a comprehensive overview of the field of health promotion. Drawing
on current Australian and international research, the authors
provide a detailed review of health promotion principles. They
demonstrate how these principles fit into the broader public health
context, and how they can be integrated into practice in a range of
settings, including the workplace, schools, rural communities,
Indigenous communities and health care organisations. The authors
also include a step-by-step guide to program management from
planning to evaluation. This third edition includes new material on
the use of evidence in health promotion practice, and on the
increasing importance of an ecological perspective. The text has
been fully revised with new data and case studies, and planning
models have been updated to reflect current practice. Health
Promotion is an essential text for students and a valuable resource
for health professionals.
'An excellent introduction to the theory and practice of health
promotion in a developed country such as Australia'From the
foreword by Professor Brian OldenburgThis widely used text offers a
comprehensive overview of the field of health promotion. Drawing on
current Australian and international research, the authors provide
a detailed review of health promotion principles. They demonstrate
how these principles fit into the broader public health context,
and how they can be integrated into practice in a range of
settings, including the workplace, schools, rural communities,
Indigenous communities and health care organisations.The authors
also include a step-by-step guide to program management from
planning to evaluation.This third edition includes new material on
the use of evidence in health promotion practice, and on the
increasing importance of an ecological perspective. The text has
been fully revised with new data and case studies, and planning
models have been updated to reflect current practice.Health
Promotion is an essential text for students and a valuable resource
for health professionals.
From growing levels of obesity to an aging population, how should
we respond to the national and international challenges in public
health today? In a climate of tightened health funding and greater
emphasis on individual responsibility, what is the role of health
promotion? This book discusses multiple contexts for health
promotion and ways of structuring the delivery of health promotion
programs, analyses contemporary and future thinking about health
promotion planning and evaluation models, and provides solutions
for health promotion in the 21st century. Section 1 looks at key
challenges in contemporary health promotion including redefining
health and well-being, constraints on health spending and the
economics of health spending, health priorities and risk factors
for specific diseases and features a special focuses on Indigenous
health. Section 2 covers health promotion settings including
individual and population-based approaches, the role of governments
and communities, influencing behavior change and the role of
policy, legislation and environmental change. The final section
addresses planning and evaluation including developing sustainable
health programs and how they can be measured. Featuring
contributions by experts in the field and including case studies
and review questions throughout to guide learning, this is a vital
resource for both students and practitioners.
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