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A public relations director and a principal have mostly the same
goals in helping students achieve at high levels. While each might
go about impacting student learning in different ways, they both
work to make education better. In Having an Impact on Learning, the
husband and wife team of Matt and Kelly Wachel, help show how both
the principal and the public relations director can propel
education forward. Whether it's through perception, teaching and
learning, communication, social media, events, student achievement,
or working with the community, principals and public relations
professionals have to understand their roles in contributing to
each of those areas. While the topics of conversation between these
two professions sometimes cause disagreement, in the end, the
principal and the public relations professional agree that their
two views must ultimately mesh to help do what's best for kids. In
this book, get insight into these areas of education and learn
about ways principals and public relations directors can work in
harmony. School leaders and communicators have to be on the same
page when it comes to telling the story of education. We are all
storytellers and we have to be able to tell the story together.
A public relations director and a principal have mostly the same
goals in helping students achieve at high levels. While each might
go about impacting student learning in different ways, they both
work to make education better. In Having an Impact on Learning, the
husband and wife team of Matt and Kelly Wachel, help show how both
the principal and the public relations director can propel
education forward. Whether it's through perception, teaching and
learning, communication, social media, events, student achievement,
or working with the community, principals and public relations
professionals have to understand their roles in contributing to
each of those areas. While the topics of conversation between these
two professions sometimes cause disagreement, in the end, the
principal and the public relations professional agree that their
two views must ultimately mesh to help do what's best for kids. In
this book, get insight into these areas of education and learn
about ways principals and public relations directors can work in
harmony. School leaders and communicators have to be on the same
page when it comes to telling the story of education. We are all
storytellers and we have to be able to tell the story together.
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