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In the first third of the twentieth century, South America became
the most important market for many European theatrical companies.
When Italy found itself in various theatrical crises, Walter Mocchi
created a transoceanic theatrical empire, using his business acumen
to craft viable solutions. While his efforts were most visible in
the sphere of opera, he played an extremely significant role in the
promotion and circulation of popular forms of musical theatre (such
as operetta) and staged world premieres of works by Italian
superstars in Argentina (such as Mascagni's Isabeau), thus offering
an early example of what Stephen Greenblatt calls 'cultural
mobility'.
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