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The creation of the Economic and Monetary Union (EMU) has
accelerated the harmonization process of regulation and governance
in Europe. However, the integration of fragmented retail banking
markets still represents a difficult task for regulators. This book
investigates the role of EU policy in creating a single market,
addressing explicitly questions on the choice of policy measures to
overcome barriers to integration persistent in these markets. Based
on an analysis of different regulatory theories, the author
develops a conceptual framework and illustrates its applicability
to the case of the Single Euro Payments Area (SEPA) initiative. The
fact that a single market has not yet evolved is less a sign of
market or coordination failures than of government failures. The
author concludes that, despite the political resistance from
national interest groups, regulatory barriers need to be removed
first to provide a level playing field for banks and a safe legal
environment for consumers.
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