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Rome's first emperor, Augustus, the adopted son of Julius Caesar,
has probably had the most lasting effect on history of all rulers
of the classical world. This book focuses on his rise to power and
on the ways in which he then maintained authority throughout his
reign. It is often assumed that the close relationship between
power and presentation, popularly known as 'spin', is a modern
phenomenon. Augustus, however, emerges as consummate master of the
political process, using propaganda to fashion his own historical
legacy. Clark examines the importance of his chief political
advisor Maecenas, the patron of Horace and Virgil; and of his
military commander Agrippa. He also considers the contrasting fates
of the main poets of Augustus' reign, Virgil and Ovid, and the
public monuments that - as much as poetry -- served to shape his
reputation.
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