When and how did we humans lose our connection with nature - and how do we find it again? Matthew Yeomans seeks to answer these questions as he walks more than 300 miles through the ancient and modern forests of Wales, losing himself in their stories (and on the odd unexpected diversion, too). Return to My Trees weaves together history and folklore with tales of industrial progress and decay. On his journey, he visits landmarks that once were home to ancient Druids, early Celtic saints, Norman Lords and the great mining communities that reshaped Wales. He becomes immersed in the woodlands that inspired the country's great legends. At one point he even stumbles upon a herd of television-watching cows. As Yeomans walks, he reflects on these woods' uncertain future, his own relationship with nature and the global problems we need to solve if humans are to truly make peace with the natural world. from tree-planting in ways that are actually beneficial to the environment and local communities to embedding the value of nature into our financial and economic systems. The result is a fascinating and funny adventure that offers insight into the past, present and future of Wales's woodlands and shows what the rest of the world can learn from them.

We are entering the age of sustainability - a business era where every company, big and small, must adapt its way of doing business to meet the realities of climate change, a finite supply of natural resources, evolving attitudes about inequality, increasing digitisation and automation. At the same time companies must meet the demands of consumers as they adjust to this rapidly changing way of life. Supercharging this change in consumer behaviour is social media - a communications revolution that is democratising and disrupting society in ways never seen before. In this book, Matthew Yeomans explains why embracing sustainability is key to helping companies articulate their sense of purpose (and their reason to exist) in a world where social media is eroding trust in all institutions. The book shows how social media has made sustainability a mainstream concern for all society, how it compelled companies to be more authentic and accountable in their actions and how it will continue to shape how companies communicate the importance of sustainability to all of society. This book is a powerful guide for both communication and marketing professionals in business, especially Fortune 500, FTSE 250 companies and agencies, on how to use social media to communicate with their audiences and stakeholders in an authentic way. It is also a guide/text book for the growing field of sustainability communication in higher education.

We are entering the age of sustainability - a business era where every company, big and small, must adapt its way of doing business to meet the realities of climate change, a finite supply of natural resources, evolving attitudes about inequality, increasing digitisation and automation. At the same time companies must meet the demands of consumers as they adjust to this rapidly changing way of life. Supercharging this change in consumer behaviour is social media - a communications revolution that is democratising and disrupting society in ways never seen before. In this book, Matthew Yeomans explains why embracing sustainability is key to helping companies articulate their sense of purpose (and their reason to exist) in a world where social media is eroding trust in all institutions. The book shows how social media has made sustainability a mainstream concern for all society, how it compelled companies to be more authentic and accountable in their actions and how it will continue to shape how companies communicate the importance of sustainability to all of society. This book is a powerful guide for both communication and marketing professionals in business, especially Fortune 500, FTSE 250 companies and agencies, on how to use social media to communicate with their audiences and stakeholders in an authentic way. It is also a guide/text book for the growing field of sustainability communication in higher education.

Matthew Yeomans begins his investigation into the role of oil in America by trying to spend a day without oil--only to stumble before exiting the bathroom (petroleum products play a role in shampoo, shaving cream, deodorant, and contact lenses). When "Oil" was published in cloth last year, it was quickly recognized as the wittiest and most accessible guide to the product that drives the U.S. economy and undergirds global conflict. The book sparked reviews and editorials across the country from the " Wall Street Journal," the "Christian Science Monitor," and "The Nation" to " Newsday ," the "San Francisco Chronicle," "Wired" and others. Author Michael Klare ("Blood and Oil") called it "a clear, comprehensive overview of the U.S. oil industry . . . in one compact and highly readable volume," and " Boldtype "praised Yeomans's "crisp journalistic voice. . . . Understanding the business of oil is essential in any modern dialog of power, politics, or the almighty buck, and Yeomans delivers a well-researched and gripping read."

Illustrated with maps and graphics--and now with an all-new afterword--"Oil" contains a brief history of gasoline, an analysis of the American consumer's love affair with the automobile, and a political anatomy of the global oil industry, including its troubled relationship with oil-rich but democracy-poor countries.

#FAIL: The 50 Greatest Social Media Screw-Ups and How to Avoid Being the Next One chronicles another kind of digital pioneer, those brands that have made iconic, early stumbles in social media that have resulted in consequences well beyond a loss of a few "friends" or "followers." From a lock-picking geek's take-down of Kryptonite in 2004 to Carnival Corp's tin-eared response to the Costa Concordia tragedy in January, 2012, the blunders chronicled here cost companies millions, bruised well-honed corporate reputations and sunk careers. This book chronicles the mistakes and provides a road map to help you and your company learn from those mistakes to make sure you don't become the next Social Media Screw-Up!