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This official anniversary volume celebrates the cutting-edge
graphic, product, and package design of one of the world’s
best-known consumer brands. PepsiCo sets the standard for how
companies can envision and create their futures. Since creating
PepsiCo Design and bringing on its first-ever Chief Design Officer,
Mauro Porcini, in 2012, PepsiCo has emerged as a leader in
design-led innovation. With more and more of the business community
embracing design thinking every day, Good Design Is for Everyone is
an inspiring look at how one company has done just that. The
decade-spanning collection invites everyone who loves design and
innovation to explore the very best of PepsiCo Design. Featuring
examples and case studies of iconic brands including Pepsi,
Cheetos, and Lifewtr and collaborations with innovators like Jeremy
Scott, Serena Williams, and Puma, this is an exciting deep dive
into how PepsiCo uses package design to create meaningful consumer
connections. It is a must-read or the perfect gift for passionate
graphic designers, creative and business leaders, and brand
marketers.
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