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In recent years, the Walt Disney Company has grown far beyond its
beginnings in animated films and theme parks to become a major
multinational corporation with global reach. As the company's
activities have grown more complex and its influence more
ubiquitous, both its internal practices and its attempts to control
its now global public environment have generated conflicts that
contradict the classic Disney publicity image. The 11 wide-ranging,
interdisciplinary essays in this collection cover topics including
Animal Kingdom; Gay Days at the theme parks; Disney's connection to
sweatshops; commodification of The Lion King on Broadway; the
transformation of Winnie the Pooh; Disney's experience in urban
planning in Times Square and Celebration, Florida; and Disney's
America. A comprehensive introduction contextualizes the essays and
relates them to earlier Disney studies.
Traces the history of the Pittsfield, Massachusetts region, the U.S. economy, and the wave of multinational corporate restructurings. Comparing communities undergoing restructuring to newly independent states, the author shows how these communities confront for the first time the challenge of direct
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