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From dial-up to wi-fi, an engaging cultural history of the
commercial web industry In the 1990s, the World Wide Web helped
transform the Internet from the domain of computer scientists to a
playground for mass audiences. As URLs leapt off computer screens
and onto cereal boxes, billboards, and film trailers, the web
changed the way many Americans experienced media, socialized, and
interacted with brands. Businesses rushed online to set up
corporate "home pages" and as a result, a new cultural industry was
born: web design. For today's internet users who are more familiar
sharing social media posts than collecting hotlists of cool sites,
the early web may seem primitive, clunky, and graphically inferior.
After the dot-com bubble burst in 2000, this pre-crash era was
dubbed "Web 1.0," a retronym meant to distinguish the early web
from the social, user-centered, and participatory values that were
embodied in the internet industry's resurgence as "Web 2.0" in the
21st century. Tracking shifts in the rules of "good web design,"
Ankerson reimagines speculation and design as a series of contests
and collaborations to conceive the boundaries of a new digitally
networked future. What was it like to go online and "surf the Web"
in the 1990s? How and why did the look and feel of the web change
over time? How do new design paradigms like user-experience design
(UX) gain traction? Bringing together media studies, internet
studies, and design theory, Dot-com Design traces the shifts in,
and struggles over, the web's production, aesthetics, and design to
provide a comprehensive look at the evolution of the web industry
and into the vast internet we browse today.
Behind-the-scenes stories of how Internet research projects
actually get done. The realm of the digital offers both new methods
of research and new objects of study. Because the digital
environment for scholarship is constantly evolving, researchers
must sometimes improvise, change their plans, and adapt. These
details are often left out of research write-ups, leaving newcomers
to the field frustrated when their approaches do not work as
expected. Digital Research Confidential offers scholars a chance to
learn from their fellow researchers' mistakes-and their successes.
The book-a follow-up to Eszter Hargittai's widely read Research
Confidential-presents behind-the-scenes, nuts-and-bolts stories of
digital research projects, written by established and rising
scholars. They discuss such challenges as archiving, Web crawling,
crowdsourcing, and confidentiality. They do not shrink from
specifics, describing such research hiccups as an ethnographic
interview so emotionally draining that afterward the researcher
retreated to a bathroom to cry, and the seemingly simple research
question about Wikipedia that mushroomed into years of work on
millions of data points. Digital Research Confidential will be an
essential resource for scholars in every field. Contributors Megan
Sapnar Ankerson, danah boyd, Amy Bruckman, Casey Fiesler, Brooke
Foucault Welles, Darren Gergle, Eric Gilbert, Eszter Hargittai,
Brent Hecht, Aron Hsiao, Karrie Karahalios, Paul Leonardi, Kurt
Luther, Virag Molnar, Christian Sandvig, Aaron Shaw, Michelle
Shumate, Matthew Weber
From dial-up to wi-fi, an engaging cultural history of the
commercial web industry In the 1990s, the World Wide Web helped
transform the Internet from the domain of computer scientists to a
playground for mass audiences. As URLs leapt off computer screens
and onto cereal boxes, billboards, and film trailers, the web
changed the way many Americans experienced media, socialized, and
interacted with brands. Businesses rushed online to set up
corporate "home pages" and as a result, a new cultural industry was
born: web design. For today's internet users who are more familiar
sharing social media posts than collecting hotlists of cool sites,
the early web may seem primitive, clunky, and graphically inferior.
After the dot-com bubble burst in 2000, this pre-crash era was
dubbed "Web 1.0," a retronym meant to distinguish the early web
from the social, user-centered, and participatory values that were
embodied in the internet industry's resurgence as "Web 2.0" in the
21st century. Tracking shifts in the rules of "good web design,"
Ankerson reimagines speculation and design as a series of contests
and collaborations to conceive the boundaries of a new digitally
networked future. What was it like to go online and "surf the Web"
in the 1990s? How and why did the look and feel of the web change
over time? How do new design paradigms like user-experience design
(UX) gain traction? Bringing together media studies, internet
studies, and design theory, Dot-com Design traces the shifts in,
and struggles over, the web's production, aesthetics, and design to
provide a comprehensive look at the evolution of the web industry
and into the vast internet we browse today.
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