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Vorankundigung von Produktinnovationen - Eine marktprozesstheoretische Analyse der Kaufer- und Wettbewerbsreaktionen (German,... Vorankundigung von Produktinnovationen - Eine marktprozesstheoretische Analyse der Kaufer- und Wettbewerbsreaktionen (German, Paperback, 2005 ed.)
Prof Dr Wulff Plinke; Meike Niedbal
R1,941 Discovery Miles 19 410
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Meike Niedbal zeigt, dass Produktvorankundigungen zwar das Kauferverhalten positiv beeinflussen, aber auch zu Nachteilen auf der Wettbewerbsseite, z.B. durch Nachahmung, fuhren konnen."

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