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Successful business communication is more than simply speaking your
client's language. At the heart of all effective communication lies
a fundamental understanding of human behavior. The natural result
of globalization is a level of behaviors that we all share and
expect. However, underneath this level are many other influencing
factors. We tend to view the situation around us according to our
own expectations which are often shaped by our cultural
backgrounds. What happens, though, when our cultures are so
different that the expectations collide? This book combines theory
and practice in a way that helps you as a busy intercultural
manager understand what others are communicating to you and those
around you. We take apart real examples of intercultural business
interaction and show you how deeply embedded cultural norms are
found within a simple conversation. Then we offer you important
tools and principles that you can use to improve your own
intercultural business communication. After reading this book, you
should have a good understanding of the basic culture types, and be
able to identify most cultures based on the principles described
here. Additionally, you will know which social issues, attitudes,
and values appear even in the most rational business negotiation.
Most importantly, your cultural awareness will help you build
successful and lasting relationships with your clients across
regional and global boundaries.
Das Lehr- und Arbeitsbuch wendet sich an diejenigen, die an
deutschsprachigen Hochschulen studieren oder wissenschaftlich
arbeiten wollen und deren Muttersprache nicht Deutsch ist.
Voraussetzung fur die Arbeit mit diesem Buch ist ein
fortgeschrittenes Sprachniveau (C1). Angestrebt wird eine souverane
Beherrschung der Wissenschaftssprache Deutsch und damit eine
wissenschaftskommunikative Kompetenz auf hohem Niveau (C2). Das
Buch ist geeignet fur studienbegleitende oder -vorbereitende Kurse
an deutschsprachigen Hochschulen sowie fur den weltweiten Einsatz
an Universitaten, deutschen Auslandsschulen oder Sprachinstituten.
Es bietet aufgrund seiner Reichhaltigkeit und durch den
Loesungsschlussel im Internet motivierten Lernern auch die
Moeglichkeit zum Selbststudium.
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Nadine Gordimer
Paperback
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R398
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Discovery Miles 3 300
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