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Product management naturally incorporates empathy, psychology, and
thinking outside the box in pursuit of the best design for
products. But how often do you apply those same skills to your
relationships with people in your company? By breaking the art of
stakeholder management into simple lessons and frameworks, this
practical book shows product managers how to manage the crucial
relationships that will help you make an impact and advance your
career. You'll learn how to build trusting relationships with
stakeholders, optimize your communication for different audiences,
get buy-in for your ideas and roadmaps, and have stakeholders
appreciate it when you say no. You'll learn how to: Build and
maintain trust with your stakeholders Map your organization and
identify the real power players Establish roles and build an
extended team that works well together Communicate in a way that
speaks to the needs and goals of different stakeholders Get buy-in
on your ideas and roadmap Make stakeholders appreciate and support
you when you say "no" Sustain buy-in over time Manage difficult
stakeholders and personalities
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