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This book elaborates on the six pillars of a healthy and
standardized real-estate brokerage industry: the generation,
distribution and matching of information; the transaction system;
circulation finance; mobile Internet; the supervision system; and
professional brokers. With each of these pillars playing a role,
they also mutually interact to constitute an integrated framework
that regulates the brokerage industry. Presenting practicable,
extensive and cutting-edge research that encompasses various areas
of the industry and detailed case studies from around the globe,
the book provides a number of suggestions that have already been
adopted and have begun to take effect. It also explores the
frontiers of the real-estate brokerage industry - the incorporation
of the internet, the blurred boundary between online and offline
service where brokerages are moving online, client acquisition is
via the internet, and benchmark companies are focusing more on
their trading service capacity, each building their own
controllable trading environment.
This book elaborates on the six pillars of a healthy and
standardized real-estate brokerage industry: the generation,
distribution and matching of information; the transaction system;
circulation finance; mobile Internet; the supervision system; and
professional brokers. With each of these pillars playing a role,
they also mutually interact to constitute an integrated framework
that regulates the brokerage industry. Presenting practicable,
extensive and cutting-edge research that encompasses various areas
of the industry and detailed case studies from around the globe,
the book provides a number of suggestions that have already been
adopted and have begun to take effect. It also explores the
frontiers of the real-estate brokerage industry - the incorporation
of the internet, the blurred boundary between online and offline
service where brokerages are moving online, client acquisition is
via the internet, and benchmark companies are focusing more on
their trading service capacity, each building their own
controllable trading environment.
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