Where do design principles come from? Are they abstract "rules" established by professionals or do they have roots in human experience? And if we encounter these visual phenomena in our everyday lives, how do designers use them to attract our attention, orient our behavior, and create compelling and memorable communication that stands out among the thousands of messages we confront each day? Today's work in visual communication design shifts emphasis from simply designing objects to designing experiences; to crafting form that acknowledges cognitive and cultural influences on interpretation. In response, Meredith Davis and Jamer Hunt provide a new slant on design basics from the perspective of audiences and users. Chapters break down our interactions with communication as a sequence of meaningful episodes, each with related visual concepts that shape the interpretive experience. Explanatory illustrations and professional design examples support definitions of visual concepts and discussions of context. Work spans print, screen, and environmental applications from around the world. This introduction to visual communication design demystifies the foundational concepts that underpin professional design decisions and shape our experiences in a complex visual world.

An Expertly Written Guidebook to Teaching Design at All Levels Teaching Design provides a practical foundation for teaching about and through design. The exploding interest in design and design thinking calls for qualified faculty members who are well prepared for a variety of institutional settings and content areas. While designers know their disciplines, they frequently lack experience in constructing responsive curricula and pedagogies for rapidly evolving professions. And while K-12 educators are trained for the classroom, their ability to transform teaching and learning through design is limited by a shortfall in professional literature. Davis's extensive experience in education offers a detailed path for the development of curricula. The book addresses writing objectives and learning outcomes that succeed in the counting-and-measuring culture of institutions but also meet the demands of a twenty-first-century education. An inventory of pedagogical strategies suggests approaches to learning that serve both college professors and K-12 teachers who want to actively engage students in critical and creative thinking. Sections on assessment make the case for performance-based activities that provide credible evidence of student learning. Davis also discusses the nature of contemporary problems and teaching strategies that are well matched to growing complexity, rapid technological change, and increased demand for interdisciplinary engagement. Examples in Teaching Design span the design disciplines and draw on Davis's experience in teaching seminars for college faculty, graduate courses for design students seeking academic careers, and workshops for K-12 teachers converting their classrooms into centers for innovation.