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Ten years after his New York Times bestselling book Microtrends,
Mark Penn identifies the next wave of trends reshaping the future
of business, politics, and culture. Mark Penn has boldly argued
that the future is not shaped by society's broad forces, but by
quiet changes within narrow slices of the population. Ten years
ago, he showed how the behavior of one small group can exert an
outsized influence over the whole of America with his bestselling
Microtrends, which highlighted dozens of tiny, counterintuitive
trends that have since come to fruition, from the explosion of
internet dating to the recent split within the Republican Party.
Today, the world is in perplexing upheaval, and microtrends are
more influential than ever. In this environment, Penn offers a
necessary perspective. Microtrends Squared makes sense of what is
happening in the world today. Through fifty new microtrends, Penn
illuminates the shifts that are coming in the next decade. He
pinpoints the unseen hand behind new power relationships that have
emerged--as fringe voters and reactionary politics have found their
revival, as online influencers overshadow traditional media, and as
the gig economy continues to invade new swathes of industry. He
speaks to the next wave of developments coming in technology,
social movements, and even dating. Offering a clear vision of the
future of business, politics, and culture, Microtrends Squared is a
must-read for innovators and entrepreneurs, political and business
leaders, and for every curious reader looking to understand the
wave of the future when it is just a ripple.
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