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This book is a career guide to the industry which explains how
magazines are published and what sorts of jobs are available within
magazine companies. Written by a director of a magazine publishing
company, it details the personal and professional qualifications
necessary to achieve success in magazine publishing, sets out the
routes into the business and gives advice on necessary training. It
has appendices which should be useful to the job seeker, including
a list of major magazine publishing companies and contact names and
addresses. "Inside Magazines" is co-published with the Periodical
Publishers Association. This book should be of interest to anyone
wishing to follow a career in magazine publishing.
When news of Macmillan's planned 'first novels' imprint leaked out
in the Spring of last year, there was extensive coverage in the
press, on radio and on web blogs. The Guardian called it 'Ryanair
publishing'. Robert McCrum, writing in the Observer, deplored it as
a marketing-led initiative and said publisher Mike Barnard had
shown an 'astounding abdication of cultural responsibility'. Jonny
Geller of agent Curtis Brown said, 'I don't think there is a hope
in hell of this succeeding'. There were stories that authors would
have to pay for their own editing, the books would only be printed
on demand, and bookshops would not touch them. Even the Washington
Post carried the story, telling its readers that Macmillan New
Writing's initiative was 'the talk of Britain's book world'. Now, a
year on, the first Macmillan New Writing books are about to be
launched. Bookshops will be stocking them, libraries are buying
them and the imprint is making news again. But what was the real
genesis of the imprint? How was the decision made to devote a list
exclusively to first-time novelists? What were the terms and
conditions offered to authors? How were they treated? How were the
books chosen? How were they produced cost-effectively? Who are the
authors? What are the books? Publisher Mike Barnard answers these
questions and responds to the original press criticism in the new
Macmillan paperback, Transparent Imprint, published to coincide
with the launch of the first MNW titles in April. The book offers
an intriguing insight into the intimate workings of a great
publishing company and the commercial and editorial decision-making
processes. It claims successes, admits failures. It's frank,
readable, and sometimes funny.
This book is a career guide to the industry which explains how
magazines are published and what sorts of jobs are available within
magazine companies. Written by a director of a magazine publishing
company, it details the personal and professional qualifications
necessary to achieve success in magazine publishing, sets out the
routes into the business and gives advice on necessary training. It
has appendices which should be useful to the job seeker, including
a list of major magazine publishing companies and contact names and
addresses. "Inside Magazines" is co-published with the Periodical
Publishers Association. This book should be of interest to anyone
wishing to follow a career in magazine publishing.
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