THE SUNDAY TIMES BESTSELLER Some people are born to be a certain thing. And I was a born fighter. At the age of eight, Michael Bisping began his training in martial arts. By the time he was 15, he was fighting in his first no holds barred competition. When he turned professional and joined the UFC he was sure about one thing: only a world championship title would do. A British underdog in the greatest fighting championship on earth, he spent the next decade winning some of the championship's most sensational contests to achieve his dream, becoming the first ever British UFC world champion in 2016. From his boyhood years learning to fight in the gyms of Lancashire to his most shocking clashes in the cage, in Quitters Never Win Bisping tells the raw and unfiltered story behind his legendary career for the first time, including his greatest wins, his fiercest rivals and the harrowing injury that forced him into retirement. As audacious, entertaining and as candid as the man himself, it's a backstage pass to one of the world's most extreme sports and an unbridled account of what it really takes to become a champion, from sleeping in his own car to reaching the summit of the world's fastest growing sport.

"The fighter's life is not an easy one. No one knows that more than Michael Bisping. But few have done it better." --Thomas Gerbasi, UFC.com Britain's own Rocky Balboa, Michael Bisping tells the incredible story of how he went from rough and humble beginnings and then on to a legendary career capped by winning the Middleweight Championship. "If I quit the first time I tasted defeat, I wouldn't be here now," Bisping once said. The ultimate UFC underdog, Bisping fought his way to Number One contender status three times, only to be knocked back. But he refused to give in, clawing his way to his first World Title shot at the age of 37--when he finally became champion in one of the greatest upsets in UFC history. Loaded with the humor and brutal honesty that first won him a following and made him one of the sport's biggest stars, Bisping recounts his record setting 13-year fight career battling the likes of Anderson Silva, Georges St-Pierre, and Dan Henderson. "The Count" tells his story in a way that only he knows how. "[An] unprecedented look at one of the most incredible--and most entertaining--careers the UFC has ever seen." --John Morgan, lead staff reporter for MMA Junkie, host of The MMA Road Show