Michael Braungart and William McDonough propose a plan for our planet in this stunning new edition of their radical ecological manifesto. This book proposes a new vision for modern industry. Instead of our current wasteful and polluting methods of manufacturing, we could be taking nature as a model for making things. With the right redesign, objects that have come to the end of their useful lives should provide the basis for something new. In designing and producing products we need to stop worrying about being 'less bad' and start finding ways of actually being good. PATTERNS OF LIFE: SPECIAL EDITIONS OF GROUNDBREAKING SCIENCE BOOKS

A manifesto for a radically different philosophy and practice of manufacture and environmentalism
"Reduce, reuse, recycle" urge environmentalists; in other words, do more with less in order to minimize damage. As William McDonough and Michael Braungart argue in their provocative, visionary book, however, this approach perpetuates a one-way, "cradle to grave" manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world, they ask.
In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, "waste equals food" is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new-either as "biological nutrients" that safely re-enter the environment or as "technical nutrients" that circulate within closed-loop industrial cycles, without being "downcycled" into low-grade uses (as most "recyclables" now are).
Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, the authors make an exciting and viable case for change.

From the authors of Cradle to Cradle, we learn what's next: The Upcycle The Upcycle is the eagerly awaited follow-up to Cradle to Cradle, one of the most consequential ecological manifestoes of our time. Now, drawing on the green living lessons gained from 10 years of putting the Cradle to Cradle concept into practice with businesses, governments, and ordinary people, William McDonough and Michael Braungart envision the next step in the solution to our ecological crisis: We don't just use or reuse and recycle resources with greater effectiveness, we actually improve the natural world as we live, create, and build. For McDonough and Braungart, the questions of resource scarcity and sustainability are questions of design. They are practical-minded visionaries: They envision beneficial designs of products, buildings, and business practices--and they show us these ideas being put to use around the world as everyday objects like chairs, cars, and factories are being reimagined not just to sustain life on the planet but to grow it. It is an eye-opening, inspiring tour of our green future as it unfolds in front of us. The Upcycle is as ambitious as such classics as Rachel Carson's Silent Spring--but its mission is very different. McDonough and Braungart want to turn on its head our very understanding of the human role on earth: Instead of protecting the planet from human impact, why not redesign our activity to improve the environment? We can have a beneficial, sustainable footprint. Abundance for all. The goal is within our reach.

Upward trending and volatile materials and energy prices, difficult credit conditions and the myriad opportunities of the digital revolution are combining to make a circular economy the key value driver for the coming decades. A New Dynamic makes the contemporary case for a profound shift from throughput to 'roundput', from ownership to access. The circular economy is enabled by disruptive information technology and the design of materials and products to flow in effective cycles and at high quality - 'made to be made again'. The size of the prize is in the billions of dollars of materials cost savings per year. A New Dynamic features some of the leading writers and practitioners in the field including Walter Stahel, Michael Braungart, Amory Lovins and Chris Tuppen. The volume contains contributions on understanding the model, business case studies, the performance economy, history and development and the entrepreneurial opportunities of these fluid times. This book is a mandated reader for the MBA in Innovation, Enterprise and the Circular Economy at Bradford University School of Management.

A manifesto for a radically different philosophy and practice of manufacture and environmentalism

"Reduce, reuse, recycle" urge environmentalists; in other words, do more with less in order to minimize damage. As William McDonough and Michael Braungart argue in their provocative, visionary book, however, this approach perpetuates a one-way, "cradle to grave" manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world, they ask.

In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, "waste equals food" is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new-either as "biological nutrients" that safely re-enter the environment or as "technical nutrients" that circulate within closed-loop industrial cycles, without being "downcycled" into low-grade uses (as most "recyclables" now are).

Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, the authors make an exciting and viable case for change.

Environmental and human catastrophe looms ever larger for planet Earth. Powerful action is required now to turn a deepening global crisis into an unprecedented opportunity for positive change. This book shows how a dramatic transformation of how humans relate to the Earth, and to one another, can be achieved. Surviving the Century is the first major publication by the World Future Council (WFC), a new international voice for future generations. Reflecting the positive mission of the WFC, each chapter addresses a different critical issue in a systematic and constructive way, describing and analysing the topic before indicating real solutions. The eight main issues covered are: countering climate chaos, renewable energy policy, local farming systems, rainforests and climate change, creating sustainable cities, cradle to cradle production systems, a radical vision for trade and creating a living democracy. Surviving the Century is a must-have primer and action plan for all leaders in government, business and NGOs, and for all who want to be part of the historic opportunity to provide solutions to the greatest challenge humanity has ever faced. Published with the World Future Council.