![]() |
![]() |
Your cart is empty |
||
Showing 1 - 4 of 4 matches in All Departments
Are we hardwired to crave more? From food and stuff to information and influence, why can't we ever get enough? Michael Easter, author of The Comfort Crisis and one of the world's leading experts on behavior change, shows that the problem isn't you. The problem is your scarcity mindset, left over from our ancient ancestors. They had to constantly seek and consume to survive because vital survival tools like food, material goods, information, and power were scarce and hard to find. But with our modern ability to easily fulfill our ancient desire for more, our hardwired "scarcity brain" is now backfiring. And new technology and institutions - from dating and entertainment apps to our food and economic systems - are exploiting our scarcity brain. They're bombarding us with subversive "scarcity cues," subtle triggers that lead us into low-reward cravings that hurt us in the long run. Scarcity cues can be direct and all-encompassing, like a sagging economy. Or they can be subtle and slight, like our neighbour buying a shiny new car. Easter traveled the world to consult with remarkable innovators and leading scientists who are finding surprising solutions for our scarcity brain. He discovered simple tactics that can move us towards an abundance mindset, cement healthy habits, and allow us to live our lives to the fullest and appreciate what we have, including how to: - Detect hidden scarcity cues to stop cravings before they start, from a brilliant slot machine designer in a Las Vegas casino laboratory - Turn alone time into the ultimate happiness hack, from artisanal coffee-making Benedictine monks Reignite your exploration gene for a more exciting and fulfilling life, from an astronaut onboard the International Space Station - Reframe how we think about and fix addiction and bad habits, from Iraq's chief psychiatrist - Recognize when you have enough, from a woman who left a million-dollar career path to adventure the world Our world is overloaded with everything we're built to crave. The fix for scarcity brain isn't to blindly aim for less. It's to understand why we crave more in the first place, shake our worst habits, and use what we already have better. Then we can experience life in a new way - a more satisfying way.
From the manager of the gym that trained the actors for the movie 300 comes cutting-edge fitness strategies, 100 workouts, and a training plan that has successfully transformed A-list actors and actresses, elite special forces soldiers, all-star athletes, and everyday men and women. With Bobby Maximus's guidance, they've all become some of the most insanely fit people the world has ever seen. The diets and workouts that promise easy results in minutes per day have tricked masses into wasting their money on false promises. Supplements, smoothies, and 4-minute workouts aren't getting people any fitter. Getting that shredded body requires real commitment and real work - and Bobby can show you how. Maximus Body features circuit-style workouts that will push readers to their limit and work their whole body. With a plethora of exercises like "Don't Ask Me About Your Abs," that work their core with a combination of sit ups, pushups, pull-ups and even leg raises, anyone can develop an exercise routine that fits their needs. Whether readers are overweight and trying to get back into shape, or high-level athletes trying to gain that extra edge, Maximus Body offers up thousands of once-secret ways to burn fat, add lean muscle, reveal a shredded 8-pack, and build mind-bending physical fitness.
|
![]() ![]() You may like...
Ground-Penetrating Radar for Archaeology
Lawrence B. Conyers
Paperback
R1,239
Discovery Miles 12 390
Cognitive Foundations for Improving…
David C. Geary, Daniel B. Berch, …
Paperback
R3,215
Discovery Miles 32 150
New Developments in the Visualization…
David H. Laidlaw, Anna Vilanova
Hardcover
R4,412
Discovery Miles 44 120
|