Over the past several decades, there's been an explosion of investment strategies, products, services, and advisors. Yet, as longtime investment industry insiders show in this powerful expose, almost all the popular investment strategies and products are based on confusion and deception and don't work, and almost all investment services and advisors cost far more than they are worth. The book first explains three simple rules of investing - and why Wall Street and most of the investment industry does not want you to know them. Then the authors examine each of the prevailing claims and recommendations espoused by investment industry professionals as well as journalists and explain, one by one, why each is wrong and not only costly to investors but also enormously enriching to investment firms and advisors. The result is the most powerful guide yet published for what investors should and should not do to protect and grow their investments.