For the Beatles, 1967 marks a signal crossroads that would both transform the group's career and place them on a trajectory towards their eventual disbandment. It was a year in which they exploded prevailing rock music demographics through the global onslaught and international success of Sgt. Pepper's Lonely Hearts Club Band beginning in June 1967. Yet it was also a period that saw them in a precarious state of flux throughout the summer and fall months, as the band attempted to recapture their artistic direction in the wake of Sgt. Pepper and the untimely death of manager Brian Epstein. The Beatles, Sgt. Pepper, and the Summer of Love draws readers into that pivotal year in the life of the band. For the Fab Four, 1967 would see the band members part ways with psychedelia and the avant-garde through the trials and tribulations of the Magical Mystery Tour, a project that resulted in a series of classic recordings, while at the same time revealing the bandmates' aesthetic vulnerabilities and failings as would-be filmmakers and auteurs.

"The Beatles: Image and the Media" charts the transformation of the Beatles from teen idols to leaders of the youth movement and powerful cultural agents. Drawing upon American mainstream print media, broadcasts, albums, films, and videos, the study covers the band's career in the United States. Michael R. Frontani explores how the Beatles' media image evolved and how this transformation related to cultural and historical events.

Upon their arrival in the U.S., the Beatles wore sharply tailored suits and cast themselves as adorable, accessible teen heartthrobs. By the end of the decade, they had absorbed the fashion and consciousness of the burgeoning counterculture and were using their interviews, media events, and music to comment on issues such as the Vietnam War, drug culture, and civil rights. Frontani traces the steps that led to this change and comments on how the band's mantra of essential optimism never wavered despite the evolution of its media profile.

Michael R. Frontani is associate professor of communications at Elon University. His work has appeared in "American Journalism," "Journal of American Culture," "Journalism History," and "African Studies Review."