`Michael Gibbert presents a thoughtful theoretical framework allowing readers to critically think about imaginations related to strategy making. His research is based on a highly complex case and diversified context allowing us to understand the use of different theories in an integrated way.' - Gilbert Probst, World Economic Forum, Geneva, Switzerland `Putting imagination center stage in strategy making is a long overdue perspective, one that can renew the field. Michael Gibbert makes an important contribution through this integrative framing.' - Yves Doz, INSEAD, France `If you can't imagine the future of your company, how are you supposed to shape it? This book helps appreciate and execute imaginative strategy making.' - Martin Hoegl, WHU Otto Beisheim Graduate School of Management, Germany Which strategy making approach works best in a crisis? In current literature, the recommendations oscillate between prediction, control, and practice, but this unique book focuses specifically on strategy making in a crisis. In a crisis, the business landscape is neither stable nor predictable, resources are scarce rather than abundant, customers disappear and shareholders revolt, all of which can make prediction and control very difficult. Drawing on evidence from philosophy, and on a multi-year case study of a major multinational, Michael Gibbert points to three different kinds of imaginations and proposes a three-step model for imaginative strategy making. Introducing new topics on this subject, Strategy Making in a Crisis will strongly appeal to top-level managers, including corporate development departments, and business-unit level strategy. Postgraduate students will also receive ideas for their own theses, not only from the content, but also from the approach - which is deductive and integrates management theories using social science literature - and methodology.

How do universities tackle wicked sustainability challenges faced by society? The Wicked Learning Workbook is a toolkit for setting up and running an interdisciplinary master-level course in the context of real-world problems such as food waste and loss. The book offers a new pedagogical approach that we call 'wicked' because it is unorthodox, ambitious, and tackles complex problems that won't go away. The pedagogy is also international at the course level rather than the conventional exchange semester, enabling institutions to embed international approaches to their core teaching. The Wicked Learning Workbook speaks directly to academics who are looking for solutions that provide stimuli for research and teaching while giving students an innovative, international learning experience. The approach develops student understanding of the UN Sustainable Development Goals as broad-scale societal issues which are difficult, if not impossible, to 'solve'. An important outcome of this approach is the laboratory-style classroom that creates opportunities for faculty, students and companies to co-create solutions that are immediately implementable. The resulting methodology is based on industry-university collaboration (such as IKEA and Nestle). The methodology is of interest to corporate leaders pursuing sustainability goals and business transformation. Achieving sustainability requires cross-boundary, cross-disciplinary, experimental approaches that allow for scalability. Wicked problems can only be tackled with wicked solution approaches.

How do universities tackle wicked sustainability challenges faced by society? The Wicked Learning Workbook is a toolkit for setting up and running an interdisciplinary master-level course in the context of real-world problems such as food waste and loss. The book offers a new pedagogical approach that we call 'wicked' because it is unorthodox, ambitious, and tackles complex problems that won't go away. The pedagogy is also international at the course level rather than the conventional exchange semester, enabling institutions to embed international approaches to their core teaching. The Wicked Learning Workbook speaks directly to academics who are looking for solutions that provide stimuli for research and teaching while giving students an innovative, international learning experience. The approach develops student understanding of the UN Sustainable Development Goals as broad-scale societal issues which are difficult, if not impossible, to 'solve'. An important outcome of this approach is the laboratory-style classroom that creates opportunities for faculty, students and companies to co-create solutions that are immediately implementable. The resulting methodology is based on industry-university collaboration (such as IKEA and Nestle). The methodology is of interest to corporate leaders pursuing sustainability goals and business transformation. Achieving sustainability requires cross-boundary, cross-disciplinary, experimental approaches that allow for scalability. Wicked problems can only be tackled with wicked solution approaches.

Case study research is a versatile approach that allows for different data sources to be combined, with its main purpose being theory development. This book goes a step further by combining different case study research designs, informed by the authors' extensive teaching and research experience. It provides an accessible introduction to case study research, familiarizes readers with different archetypical and sequenced designs, and describes these designs and their components using both real and fictional examples. It provides thought-provoking exercises, and in doing so, prepares the reader to design their own case study in a way that suits the research objective. Written for an academic audience, this book is useful for students, their supervisors and professors, and ultimately any researcher who intends to use, or is already using, the case study approach.

Case study research is a versatile approach that allows for different data sources to be combined, with its main purpose being theory development. This book goes a step further by combining different case study research designs, informed by the authors' extensive teaching and research experience. It provides an accessible introduction to case study research, familiarizes readers with different archetypical and sequenced designs, and describes these designs and their components using both real and fictional examples. It provides thought-provoking exercises, and in doing so, prepares the reader to design their own case study in a way that suits the research objective. Written for an academic audience, this book is useful for students, their supervisors and professors, and ultimately any researcher who intends to use, or is already using, the case study approach.

"Superior Customer Value" (SCV) advances theory and offers new tools useful for measuring value dimensions and strength. Achieving highly useful sense making about the value concept and value metrics is important because of the substantial evidence that: customer assessments of total value in a product/service offering strongly affects acceptance and initial purchase; customer evaluations of value experiences relate strongly with retaining them and growing the share-of-business these customers award specific suppliers; and increases in delivered-value implemented strategies relates positively to increases in profitability. "SCV" focuses on advancing value theory, research, and strategy in business-to-business contexts. Coverage includes in-depth case research findings for existing and disruptively new products and services and all papers in this volume embrace the proposition that context is a major force affecting planning and implementing strategy. "SCV" is relevant in particular to European and North American B-to-B contexts. However, the tools and theories in the volume are certainly relevant for research by scholars and decisions by executives working in Asia and Australia. "SCV" is essential reading for improving thinking, decisions, and actions relating to the creation, marketing, and purchasing of superior value in products and services - critical abilities for product-service executives.

Companies have a wide basket of possibilities to enlarge their market view and catch new opportunities if they opt for a different segmentation approach, based on the job customers need to get done. The present study discusses the meaning of product recategorization in order to overcome conventional market segmentation techniques, which tend to establish a bi-univocal relation between a product and an addressed cluster. This research examines the behavior adopted by tesa, a multinational company leader in the production of adhesive tapes, to conquer the Arts & Entertainment market; it outlines the importance of including customers' opinions and needs in order to be profitable, underlining that this is not only a B-2-C requirement, but also a B-2-B one. It highlights that technology does not always represent the most important and successful innovation driver. The paper is focused on the numerous recently discovered tape applications in the show business world and on a new artistic trend, represented by the tape art.