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Medical Innovation - Concept to Commercialization (Paperback): Kevin E Behrns, Bruce Gingles, Michael Gregory Sarr Medical Innovation - Concept to Commercialization (Paperback)
Kevin E Behrns, Bruce Gingles, Michael Gregory Sarr
R1,777 R1,629 Discovery Miles 16 290 Save R148 (8%) Ships in 12 - 17 working days

Medical Innovation: Concept to Commercialization is a practical, step-by-step approach on how to move a novel concept through development to realize a commercially successful product. Real-world experience cases and knowledgeable contributors provide lessons that cover the practices of diverse organizations and multiple products. This important reference will help improve success and avoid innovation failure for translational researchers, entrepreneurs, medical school educators, biomedical engineering students and faculty, and aspiring physicians.

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