A perceptive literary critic, a world-famous writer of witty and playful verses for children, a leading authority on children's linguistic creativity, and a highly skilled translator, Kornei Chukovsky was a complete man of letters. As benefactor to many writers including Alexander Solzhenitsyn and Joseph Brodsky, he stood for several decades at the center of the Russian literary milieu. It is no exaggeration to claim that Chukovsky knew everyone involved in shaping the course of twentieth-century Russian literature. His voluminous diary, here translated into English for the first time, begins in prerevolutionary Russia and spans nearly the entire Soviet era. It is the candid commentary of a brilliant observer who documents fifty years of Soviet literary activity and the personal predicament of the writer under a totalitarian regime.
From descriptions of friendship with such major literary figures as Anna Akhmatova and Isaac Babel to accounts of the struggle with obtuse and hostile censorship, from the heartbreaking story of the death of the daughter who had inspired so many stories to candid political statements, the extraordinary diary of Kornei Chukovsky is a unique account of the twentieth-century Russian experience.

Virtual Realism is an art form and a way of living with technology. To explain it, Michael Heim draws on a hypertext of topics, from answering machines to interactive art, from engineering to television programs, from the meaning of UFOs to the Internet. The book begins with the primer "VR 101". The issues are discussed, then several chapters illustrate virtual realism with tours through art exhibits and engineering projects. Each chapter suggests a harmony of technology with lifestyle.

The Czech Avant-Garde Literary Movement Between the Two World Wars tells the little-known story of the renaissance of Czech literary arts in the period between the two world wars. The avant-garde writers during this period broke down the barrier between the elite literary language and the vernacular and turned to spoken language, substandard forms, everyday sources such as newspapers and detective stories, and forms of popular entertainment such as the circus and the cabaret. In his analyses of the writings of this period, Thomas G. Winner illuminates the aesthetic and linguistic characteristics of these works and shows how poetry and linguistics can be combined. The Czech Avant-Garde Literary Movement Between the Two World Wars is essential reading for courses on modern Czech literature, comparative literature, and Slavic literature.

As we begin to move in and out of a computer-generated world (in the form of virtual reality and computer communications networks), Michael Heim asks, how will the way we perceive our world change? Ranging from Heidegger to Word Processing, Heim writes a lively analysis of the way we and our world are changing in the light and shadow of technology.

In this book Michael Heim provides the first consistent philosophical basis for critically evaluating the impact of word processing on our use of and ideas about language. This edition includes a new foreword by David Gelernter, a new preface by the author, and an updated bibliography. Not only important but seminal, on the cutting-edge, furrowing new conceptual territory.-Walter J. Ong, S.J. A philosopher ponders how the word processor has affected language use and our ideas about it. Walter Ong, that maintains all changes in writing technology tend to change the way we perceive the world. His argument that word processing leads to fragmented thinking should be addressed and debated.-Carlin Romano, Philadelphia Inquirer The arguments range over all of Western philosophy (and some Eastern as well), from the ancient Greeks to contemporary phenomenology... Everyone who has used a word processor will find much to think about in Heim's ideas.-David Weinberger, Byte Fascinating, clear, and well-done ... stimulating and challenging.-Don Ihde, Philosophy and Rhetoric

Lizentiatsarbeit aus dem Jahr 2001 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 2,0, Universitat Basel (Wirtschaftswissenschaften), Sprache: Deutsch, Abstract: Inhaltsangabe: Einleitung: Diese Diplomarbeit im Rahmen des Lizentiatsstudiums der Wirtschaftswissenschaften befasst sich mit Beziehungsaspekten der Markenfuhrung und versucht neue Ideen und Konzepte am Beispiel der Vermarktung von Mobilfunkdienstleistungen aufzuzeigen. Die Arbeit geht dabei vom Konzept des Relationship Marketing (vgl. Bruhn, Christopher, Gronroos) aus, welches nicht den Absatz eines Produkts, sondern den Aufbau einer rentablen und nachhaltigen Kundenbeziehung in den Mittelpunkt stellt. Dabei lautet die Frage, wie die Marke als immaterielles Konstrukt einen Beitrag zur Intensivierung dieser Beziehung leisten kann. Hinzugezogen werden Theorien uber die Beziehung im Allgemeinen und den daraus resultierenden Analogieschluss auf die Markenfuhrung. Viele Aspekte befassen sich mit emotionalen Seiten der Markenfuhrung (Markenbild, Markenpersonlichkeit, Markenbeziehung), welche sich erst langsam in der Literatur manifestieren. Als wissenschaftliche Arbeit basiert die Diplomarbeit in erster Linie auf anerkannter Literatur aus Fachbuchern und Fachzeitschriften. Es werden Konzepte erlautert und in einen gegenseitigen Zusammenhang gestellt. Im zweiten Teil werden die Erkenntnisse neuer Theorien am Gerust 'entscheidungsorientierten Markenfuhrung' angewendet und anhand von Praxis-Beispielen erlautert. Es werden Vor- und Nachteile der beziehungsorientierten Theorien aufgezeigt und ein Schluss fur die Praxis gezogen. Praktiker: Die Arbeit kann fur Praktiker aus dem Bereich der Markenpolitik und der Kommunikation interessant sein, denn sie befasst sich oft mit Aspekten der modernen Markenkommunikation. Sie setzt dabei aber ein Grundverstandnis der klassischen Kommunikationspolitik voraus. Theoretiker: Die Arbeit kann als Basis fur weitere beziehungsorienti

Offering a full-scale study of the theory of reality hidden beneath modern logic, The Metaphysical Foundations of Logic, a lecture course given in 1928, illuminates the transitional phase in Heidegger's thought from the existential analysis of Being and Time to the overcoming of metaphysics in his later philosophy. In a searching exposition of the metaphysical problems underpinning Leibniz's theory of logical judgment, Heidegger establishes that a given theory of logic is rooted in a certain conception of Being. He explores the significance of Western logic as a system-building technical tool and as a cultural phenomenon that is centuries old.