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Corporate venturing is a key strategic growth tool, but it is also
complex and most programmes fail. Learn how to successfully manage,
measure and improve a corporate venturing programme with this
one-stop strategic guide. The Corporate Venturing Handbook delivers
phase-by-phase guidance on the effective set-up, operation and
termination of a corporate venturing programme. Shedding light on
how corporate venturing actually works in practice, it outlines how
to manage its underlying dynamics and avoid pitfalls. Its intuitive
and systematic framework navigates users through meeting objectives
and expectations so they can successfully generate value for their
organizations. The framework is evidence-based and data-driven,
steering users to make informed decisions specifically tailored to
their own organizational needs, and also offers a valuable tool to
help measure and capture the financial and strategic return on
innovation, improving the transparency and traceability of value
creation. Readers will also benefit from best practice insights,
cases and examples from some of the biggest and most longstanding
corporate venturing programmes in the world, including Siemens
Healthineers, Shell Ventures, Axa Venture Capital and Strategic
Capital, PM Equity Partner, Nestle and Samsung.
Corporate venturing is a key strategic growth tool, but it is also
complex and most programmes fail. Learn how to successfully manage,
measure and improve a corporate venturing programme with this
one-stop strategic guide. The Corporate Venturing Handbook delivers
phase-by-phase guidance on the effective set-up, operation and
termination of a corporate venturing programme. Shedding light on
how corporate venturing actually works in practice, it outlines how
to manage its underlying dynamics and avoid pitfalls. Its intuitive
and systematic framework navigates users through meeting objectives
and expectations so they can successfully generate value for their
organizations. The framework is evidence-based and data-driven,
steering users to make informed decisions specifically tailored to
their own organizational needs, and also offers a valuable tool to
help measure and capture the financial and strategic return on
innovation, improving the transparency and traceability of value
creation. Readers will also benefit from best practice insights,
cases and examples from some of the biggest and most longstanding
corporate venturing programmes in the world, including Siemens
Healthineers, Shell Ventures, Axa Venture Capital and Strategic
Capital, PM Equity Partner, Nestle and Samsung.
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Paperback
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R205
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Discovery Miles 1 640
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