In this entertaining and thought-provoking book, Tony Alessandra and Michael O'Connor argue that the "Golden Rule" is not always the best way to approach people. Rather, they propose the Platinum Rule: "Do unto others as "they'd" like done unto them." In other words, find out what makes people tick and go from there.

Imagine... . When you encounter difficult people - you know how to adapt to them. . Where you meet challenging situations - you have the skills to transform them. . In times when you face the unknown - you remain fearless. If you dream of all that and more... then People Smart is the book you need. People Smart is a unique blend of scientific research on human behavior and our 30+ years of teaching people smarts - through the Platinum Rule. Whether you want to be better at counseling or coaching, managing or motivating, parenting or persuading, this book has the answers. Once you've been exposed to these hands-on, proven and practical principles, you'll find that you will have access to uncommon wisdom allowing you to: . Become a more loved and effective parent, teacher or friend . Gain effortless cooperation of even the most difficult people (children) . Fascinate and positively influence your spouse and children . Build quick rapport that creates lifelong relationships . Get along with all types of people from every walk of life Learn to apply People Smart and soon you'll unconsciously begin to draw out the best in everyone around you. You'll notice how easy it becomes for you to gain the trust and respect of even the most cynical people you meet. People Smart is a reader-friendly book. You can use and reuse it as a constant companion to consult when dealing with difficult people and stressful situations. It gives you the tools to realistically take charge of improving all your interpersonal relationships.

Imagine... . When you encounter difficult co-workers - you know how to adapt to them. . Where you meet challenging situations - you have the skills to overcome them. . How good it will feel when you become a dynamic leader that others want to follow. If you dream of all that and more... then People Smart is the book you need. People Smart is a unique blend of scientific research on human behavior and our 30+ years of teaching people smarts - through the Platinum Rule. Whether you want to be better at selling or socializing, managing or motivating, producing or persuading, this book has the answers. Once you've been exposed to these hands-on, proven and practical principles, you'll find that you will have access to uncommon wisdom allowing you to: . Become a more loved and effective boss . Gain effortless cooperation of even the most difficult people . Fascinate and positively influence your spouse and children . Build meaningful rapport that attracts long-term clients . Eliminate tension in every personal and professional relationship Learn to apply People Smart and soon you'll unconsciously begin to draw out the best in everyone around you. You'll notice how easy it becomes for you to gain the trust and respect of even the most cynical people you meet. People Smart is a reader-friendly book. You can use and reuse it as a constant companion to consult when dealing with difficult people and stressful situations. It gives you the tools to realistically take charge of improving all your work relationships.

"PeopleSmart" offers powerful techniques for turning every encounter into a mutual win. Whether you want to be better at selling or socializing ... managing or motivating ... producing or parenting ... winning or wooing, this book has the answers.