In the history of private philanthropy, Australia has a limited tradition. The Myer family is an honourable exception. This book explores the remarkable influence of this family on the lives of so many Australians. Michael Liffman vividly brings to life Sidney Myer's classic 'rags to riches' story, which sets the foundation for four generations of Myer philanthropists. His generosity was epitomised by the legendary Christmas lunch he staged at the Melbourne Exhibition Building for 11,000 hungry souls hard hit by the depression. As unemployment worsened Sidney Myer increased the staff in his stores and supported numerous building ventures, in order to provide employment. Sidney Myer's sons, Ken and Baillieu, continued their father's tradition and with the help of other family members, established The Myer Foundation as the leading philanthropic organisation in Australia. This book is more than a history of one family. It is a celebration of a 'tradition of giving' which has become part of the fabric of the Australian community.