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We are living in a new machine age offering unique opportunities,
particularly for generating customer insights, which is radically
transforming the way business value is created. Across industries,
players are affected by the pace of progress of machine learning
tools, novel technologies, and the abundance of data. These
developments require mastering new capabilities. The Machine Age of
Customer Insight explains the transformation of customer insights
and demonstrates the growing impact of machine learning. Thought
leaders from renowned universities in the US and Europe as well as
from different industries provide a comprehensive overview.
Addressing both academics and practitioners, they discuss the
transformation, cutting edge tools, and success factors to thrive
in the new age. The book shows how machine learning helps to
understand customers better and faster. It supports everyone who
considers the machine age a great opportunity to gain a competitive
advantage by transforming customer insights into business value.
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