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Menswear: Business to Style revisits the historical beginnings of
menswear to set the stage for today's diverse and exciting industry
and prepare students to assume a role in the business as it
continues to evolve. Drawing on his own experience in menswear, the
author discusses design and manufacturing in four main areas:
tailored clothing, furnishings, formal wear, and sportswear. The
text also covers the principles, procedures, and techniques
practiced by merchandisers to attract their target customer, giving
the reader an appreciation of the importance of menswear from both
a fashion and economic standpoint. A rich array of pedagogical
features includes interviews with key executives in the menswear
industry, case studies that invite students to analyze typical
decisions for merchandising and marketing menswear and arrive at
rational conclusions, and discussion questions and practical
exercises that provide students with the tools needed to develop
real-life skills. Online activities and assignments help the
student discover current information about designers,
manufacturers, retailers, government regulations, global economy
and politics and how each plays a role in the menswear industry.
Features -- Interviews with key industry executives in the menswear
industry. -- Online activities and assignments to help students
discover current information on menswear designers, manufacturers,
and retailers. -- Case studies to challenge students to think
critically about the chapter's topics. -- Instructor's Guide
provides suggestions for planning the course and using the text in
the classroom
Learn the elements of the global supply chain so that you can run a
fashion business. This book takes you through the entire fashion
supply chain from raw materials to the consumer, and covers
organizational logistics, sourcing and production, inventory,
information systems, and the retailer. It focuses on the apparel
and textile industry, and discusses Corporate Social Responsibility
(CSR) and retailing on a global scale. You will gain an
understanding of how the fashion industry supply chain relates to
various roles in a fashion company--from designer to
merchandiser--so that you can create value for the consumer.
-Industry Interviews provide real-world insight and application
from professionals who have contributed to the industry -Case
Studies give you the opportunity to apply the takeaways from each
chapter while also learning about a company's supply chain or
retail strategy -Notes from the Field sidebars present first-hand
accounts of the challenges and opportunities covered in the book,
draw form the authors' experience in the fashion industry
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