Menswear: Business to Style revisits the historical beginnings of menswear to set the stage for today's diverse and exciting industry and prepare students to assume a role in the business as it continues to evolve. Drawing on his own experience in menswear, the author discusses design and manufacturing in four main areas: tailored clothing, furnishings, formal wear, and sportswear. The text also covers the principles, procedures, and techniques practiced by merchandisers to attract their target customer, giving the reader an appreciation of the importance of menswear from both a fashion and economic standpoint. A rich array of pedagogical features includes interviews with key executives in the menswear industry, case studies that invite students to analyze typical decisions for merchandising and marketing menswear and arrive at rational conclusions, and discussion questions and practical exercises that provide students with the tools needed to develop real-life skills. Online activities and assignments help the student discover current information about designers, manufacturers, retailers, government regulations, global economy and politics and how each plays a role in the menswear industry. Features -- Interviews with key industry executives in the menswear industry. -- Online activities and assignments to help students discover current information on menswear designers, manufacturers, and retailers. -- Case studies to challenge students to think critically about the chapter's topics. -- Instructor's Guide provides suggestions for planning the course and using the text in the classroom

Learn the elements of the global supply chain so that you can run a fashion business. This book takes you through the entire fashion supply chain from raw materials to the consumer, and covers organizational logistics, sourcing and production, inventory, information systems, and the retailer. It focuses on the apparel and textile industry, and discusses Corporate Social Responsibility (CSR) and retailing on a global scale. You will gain an understanding of how the fashion industry supply chain relates to various roles in a fashion company--from designer to merchandiser--so that you can create value for the consumer. -Industry Interviews provide real-world insight and application from professionals who have contributed to the industry -Case Studies give you the opportunity to apply the takeaways from each chapter while also learning about a company's supply chain or retail strategy -Notes from the Field sidebars present first-hand accounts of the challenges and opportunities covered in the book, draw form the authors' experience in the fashion industry