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Remarkable features of revenue management (RM) problems in the
cargo, manufacturing and broadcasting industries are so-called
flexible products. "Flexibility" means that the actual mode of
production is not defined at the time of purchase, but can be
chosen later on by the service provider. This book is among the
first to analyze RM problems with flexible products and RM in
broadcasting companies. The implications of flexibility are
explicitly taken into account in the models and methods presented.
As an aside, the book contains descriptions of algorithms to
generate stochastic demand data streams for general RM problems. An
implementation as a Microsoft Windows executable file is available,
which can directly be used both by theoreticians and practitioners
in their own simulation studies. This book will be of great value
for researchers, managers and students interested in RM with
flexible products in general and broadcasting companies in
particular.
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